Enterprise sales teams waste countless hours chasing bad data and managing inconsistent SDR performance. Fairway Digital Media delivers a better path: verified contacts, accountable human callers, and measurable results that drive real pipeline growth.
Your sales development team is working hard, but the numbers tell a frustrating story. Connect rates hover in the single digits. Hours are burned verifying outdated contact information. And despite significant investment in headcount and training, results remain unpredictable quarter after quarter.
Low Connect Rates
Traditional SDR approaches struggle to reach decision-makers, with most calls going to voicemail or wrong numbers. Your team spends more time leaving messages than having conversations.
Bad Data Wastes Time
Outdated contact databases mean your SDRs waste precious selling time on wrong numbers, former employees, and dead ends. Every bad dial kills momentum and morale.
Inconsistent Quality
SDR performance varies wildly based on individual skill, training, and motivation. What works with one rep doesn't scale across your entire team, creating unpredictable pipeline.
These challenges compound over time. Sales leadership faces mounting pressure to deliver pipeline, while marketing budgets are scrutinized for ROI. Meanwhile, your best prospects are being contacted by competitors who've figured out a better approach. The gap between your pipeline goals and reality continues to widen, putting revenue targets at risk.
A Smarter Approach to Sales Development
Fairway Digital Media reimagines the SDR function from the ground up. Instead of throwing more bodies at the problem or cycling through yet another database vendor, we've built a system that addresses the root causes of traditional SDR failure. Our approach combines three core advantages that work together to deliver consistent, measurable results.
1
Verified Contact Data
Every contact in our system goes through rigorous verification before your first dial. We validate phone numbers, confirm job titles, and ensure decision-maker accuracy. No more wasted calls to gatekeepers or former employees. Your team connects with the right people on the first attempt, dramatically improving productivity and results.
2
Human Callers, Accountable
Our professional calling team brings consistency and quality to every conversation. These aren't automated dialers or offshore call centers—they're trained sales professionals who understand enterprise buying dynamics. Every caller is accountable for conversation quality, follow-through, and appointment setting standards that protect your brand.
3
Measurable Outcomes
We track what matters: qualified meetings booked, decision-maker conversations held, and pipeline generated. You get transparent reporting on every metric that impacts your revenue goals. Our pay-for-performance option aligns our success with yours, eliminating the risk of paying for activity that doesn't drive results.
This integrated approach means you're not just getting better data or better callers—you're getting a complete system designed to generate predictable pipeline. Each component reinforces the others, creating a compounding effect that traditional SDR programs simply can't match.
Verified Data: The Foundation of High-Performance Outreach
Data quality isn't just a nice-to-have—it's the difference between a productive SDR operation and one that burns budget while missing targets. Our verification process goes far beyond basic email validation or phone number formatting. We confirm that contacts are current employees, validate their role matches your ideal customer profile, and ensure they have authority in the buying process.
Every data point is cross-referenced against multiple sources and validated through our proprietary verification protocols. This means when your message reaches someone's inbox or phone, you know it's reaching a real decision-maker who can actually move your deal forward. The result? Connect rates that are 3-5 times higher than industry averages, and conversations that actually lead to qualified opportunities.
We update our database continuously, not quarterly or annually. As contacts change roles, companies restructure, or buying committees evolve, our system captures those changes in real-time. You're always working with current information, never chasing ghosts from last year's database export.
95%
Data Accuracy
Verified contact information across all records
3.7x
Higher Connects
Compared to typical SDR programs
48hrs
Update Frequency
Real-time data refresh cycle
Professional Calling Teams That Represent Your Brand
The person making initial contact with your prospects isn't just dialing a phone—they're representing your company, your value proposition, and your professionalism. That first conversation sets the tone for the entire sales cycle. This is why we invest heavily in building and training a calling team that enterprise organizations trust to represent them in the market.
Rigorous Training
Every caller completes extensive training on enterprise sales methodology, your specific value proposition, and effective discovery techniques. They learn to navigate complex organizations, handle objections professionally, and identify true buying intent versus polite deflection.
Quality Assurance
We monitor and review calls systematically, providing ongoing coaching to ensure every conversation meets our standards. This isn't about reading scripts—it's about having genuine business conversations that uncover opportunities and build relationships with your prospects.
Performance Accountability
Our callers are measured on conversation quality, not just dial volume. We track metrics like meeting show rates, decision-maker engagement, and sales team satisfaction. When performance slips, we address it immediately—your pipeline is too important for mediocrity.
The difference between a good caller and a great one isn't volume—it's the ability to have executive-level conversations that respect your prospect's time while genuinely exploring whether there's a fit. Our team brings that capability to every call, ensuring that when you get a meeting booked, it's with someone who's genuinely interested in learning more, not just being polite to get off the phone.
Measurable Results You Can Count On
In an era of vanity metrics and activity-based reporting, we focus relentlessly on outcomes that actually matter to your business. You don't win by making more calls or sending more emails—you win by booking qualified meetings with decision-makers who have genuine interest and budget authority. Our reporting dashboard gives you complete visibility into the metrics that drive pipeline and revenue.
41%
Meeting Rate Increase
Average improvement for clients switching from traditional SDR programs to our verified approach
87%
Show Rate
Percentage of booked meetings where prospects actually attend, showing genuine interest
2.4x
Pipeline Velocity
Faster movement from first contact to qualified opportunity compared to in-house teams
$340K
Average Pipeline Value
Typical pipeline generated per quarter for mid-market enterprise clients
But metrics only matter if they're accurate and actionable. We provide daily reporting on conversation quality, weekly pipeline reviews, and monthly strategic assessments. You'll know exactly which industries, titles, and company sizes are responding best. You'll see which messaging resonates and which falls flat. This intelligence doesn't just help us optimize your campaign—it provides valuable market feedback that informs your broader go-to-market strategy.
Our pay-for-performance option takes this commitment even further. Instead of paying for dials or emails, you pay for qualified meetings that meet agreed-upon criteria. This model aligns our incentives perfectly with yours and eliminates the risk of investing in a program that generates activity but not results. When we succeed, you succeed—and that's exactly how partnerships should work.
Real Results From Real Customers
The proof is in the pipeline. Our clients aren't just seeing incremental improvements—they're experiencing transformational changes in how efficiently they generate qualified opportunities. Here's what enterprise marketing and sales leaders are saying about working with Fairway Digital Media.
Sarah Chen, VP of Sales
"We increased our meeting rate by 41% within the first quarter of working with Fairway. More importantly, the quality of those meetings was dramatically better. We were finally talking to actual decision-makers instead of wasting time with people who couldn't move deals forward. The ROI was clear within 60 days."
Michael Rodriguez, CMO
"After cycling through three different SDR agencies and building an in-house team that struggled to scale, Fairway's approach was a revelation. The verified data alone saved us hundreds of hours, but combining that with their professional calling team created results we'd never seen before. They've become an extension of our revenue organization."
Trusted by Leading Enterprises
We work with some of the most demanding organizations in technology, professional services, and B2B SaaS. These companies choose us because they need a partner who can represent their brand at the highest level while delivering measurable pipeline growth.
SOC 2 Compliant
Enterprise-grade security and data handling practices
GDPR Aligned
Full compliance with global privacy regulations
How the Process Works
Getting started with Fairway Digital Media is straightforward. We've refined our onboarding and execution process over hundreds of client engagements to eliminate friction and accelerate time-to-value. Most clients see their first qualified meetings within two weeks of kickoff.
Strategy Session
We begin with a deep-dive consultation to understand your ideal customer profile, value proposition, and sales process. This ensures our messaging and targeting align perfectly with your goals.
Data Verification
Our team builds and verifies your target contact list, ensuring every record meets our quality standards. You review and approve the list before any outreach begins.
Outreach Launch
Our calling team begins systematic outreach using your approved messaging. You receive daily updates on conversations, objections, and meeting bookings.
Continuous Optimization
We analyze results weekly and optimize messaging, timing, and targeting based on what's working. Your campaign gets smarter and more effective over time.
Throughout the engagement, you have complete visibility into our activities and results. Weekly strategy calls keep us aligned on priorities. Monthly business reviews assess overall performance and identify opportunities to expand what's working. And because we're focused on your success, we're always looking for ways to improve results, not just maintain the status quo.
The best part? You're not locked into a rigid annual contract. We earn your business every month by delivering results. If we're not generating qualified pipeline, you shouldn't have to keep paying. That's the confidence that comes from knowing our model actually works.
Investment Options That Align With Your Goals
We offer flexible engagement models designed to meet you where you are and scale as you grow. Whether you need a pilot program to test the approach or a comprehensive solution to drive enterprise-wide pipeline, we have an option that fits.
Pilot Program
Perfect for testing our approach before making a larger commitment. We focus on a specific segment or region to demonstrate results quickly and build confidence in the model.
90-day engagement
Verified contact list included
Weekly reporting and optimization
Flexible scaling options
Growth Program
Our most popular option for companies ready to scale qualified pipeline systematically. Comprehensive outreach across multiple segments with ongoing optimization and strategic support.
6+ month engagement
Multi-segment targeting
Dedicated account team
Monthly strategy reviews
Pay-for-Performance
Eliminate risk by paying only for qualified meetings that meet pre-agreed criteria. Our incentives align perfectly with yours, ensuring we're both focused on results, not activity.
No upfront platform fees
Pay per qualified meeting
Strict qualification criteria
Volume-based pricing discounts
Not sure which model is right for your organization? Schedule a consultation and we'll help you assess your current situation, identify gaps, and recommend the approach that will deliver the best results for your specific goals and constraints.
Ready to Transform Your Pipeline?
The difference between struggling with inconsistent SDR results and building a predictable pipeline machine comes down to three things: verified data, professional execution, and relentless focus on measurable outcomes. You've seen the challenges traditional approaches create. You've read how our clients have transformed their results. Now it's time to see what's possible for your organization.
Book a strategy call with our team to discuss your pipeline goals, current challenges, and how our verified approach can help you hit your targets. We'll assess your situation, share relevant case studies from similar companies, and outline exactly what results you can expect. No pressure, no generic pitch—just a genuine conversation about whether we're a good fit.
What You'll Get:
Custom pipeline assessment based on your ICP and market
Projected results with specific meeting and opportunity targets