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Ai Wedge™: Real-Time Accuracy for Every Contact Record
Transform static contact records into verified, production-ready GTM assets—just before use. Fairway's AiW™ delivers real-time validation of 100+ fields per contact, ensuring your outreach teams work with accurate data that drives results, not wasted effort.
The Infrastructure Gap No One's Solving
Contact data decays at 2.5%–3% every month, yet every leading B2B data vendor still operates on static databases. The moment they deliver a contact record, it begins degrading. Employment changes, phone numbers disconnect, emails bounce—and your GTM teams pay the price with wasted outreach and missed opportunities.
Traditional vendors attempt quarterly or annual refreshes, but these legacy cycles can't keep pace with real-world change. Meanwhile, over 50% of vendor databases sit unused as Dark Data—bloating storage costs and diluting the value of your investment. AI agents, SDR platforms, and marketing automation systems all underperform when fed unreliable inputs, creating a cascading effect across your entire go-to-market infrastructure.
2.5%
Monthly Data Decay
Contact accuracy diminishes continuously without real-time validation
50%+
Dark Data
Vendor database records that are never touched or used
70%
Meetings from Calls
Secured outbound meetings originate from phone outreach
Real-Time Reconciliation at Point of Use
AiW™ fundamentally changes how B2B data works. Instead of relying on static snapshots that decay over time, AiW™ validates and reconciles every contact record just before your teams use it—transforming outdated entries into verified, actionable intelligence.
01
Trigger Point Activation
Validation begins the moment a contact enters your workflow—whether it's a single record or a bulk database refresh
02
Multi-Signal Verification
Over 100 data signals per contact create a comprehensive, moment-in-time identity graph with unprecedented accuracy
03
Production-Ready Delivery
Verified records flow directly into your GTM systems with 95%+ accuracy—better than human verification
04
Continuous Optimization
Scale validation from individual triggers to enterprise cycles processing 10M–300M records every 30, 60, or 90 days
This isn't traditional enrichment or append services. AiW™ performs comprehensive validation across employment status, phone connectivity, email deliverability, and professional identity—all synchronized to the exact moment your teams need the data. The result: confident outreach backed by verifiable accuracy.
The Technology Behind the Transformation
Fairway's multi-step validation engine processes over 100 distinct signals for every contact record, creating a comprehensive identity graph that captures real-time accuracy across all critical fields. This isn't simple data append—it's sophisticated reconciliation technology that cross-references employment databases, phone carrier networks, email validation systems, and professional identity markers to deliver production-grade accuracy.
The system operates at enterprise scale without compromising speed or precision. Whether you're validating a single high-value prospect or optimizing a 300-million-record database on a recurring schedule, AiW™ maintains consistent 95%+ accuracy rates that exceed human verification standards. The validation engine adapts to your workflow, triggering automatically at the point of use to ensure every contact your teams touch has been verified within minutes of deployment.
Unlike legacy systems that batch-process updates on monthly or quarterly cycles, AiW™'s architecture supports just-in-time validation that eliminates the decay window entirely. Your data is never stale because it's never static—it's continuously reconciled against current reality, transforming potential waste into reliable GTM fuel.
100+ Signals
Per contact validation
95%+ Accuracy
Exceeds human verification
Real-Time
Validated at point of use
Enterprise Scale, Zero-Lift Integration
AiW™ was built for data platform owners and B2B vendors who need to transform their entire infrastructure without disrupting existing operations. The solution deploys as a white-labeled service that integrates seamlessly into your platform, requiring zero additional development work from your engineering teams.
White-Label Deployment
AiW™ operates invisibly within your platform's existing architecture, maintaining your brand identity while delivering enterprise-grade validation capabilities to your customers
Flexible Scale Architecture
From single-record API calls to full-database optimization cycles processing 10M to 300M records on customizable 30/60/90-day schedules
Automated Workflow Integration
Trigger validation automatically when contacts enter CRM systems, marketing automation platforms, or sales engagement tools—no manual intervention required
The platform supports both real-time single-record validation for high-touch workflows and massive batch processing for comprehensive database health. Whether your customers need to verify a VIP prospect before an executive call or optimize their entire 200-million-record database quarterly, AiW™ delivers consistent performance without degradation. This flexibility makes it the ideal infrastructure layer for data vendors, GTM platforms, and AI-driven sales tools that depend on accurate inputs to drive customer success.
Why Static Databases Can't Compete
Traditional Static Approach
  • Data accurate only at moment of collection
  • Quarterly or annual refresh cycles miss real-time changes
  • Employment moves, phone disconnects, and email changes happen continuously
  • Dark Data accumulates—50%+ of records never get validated or used
  • Validation happens in batches, weeks or months after initial collection
  • SDRs waste hours on disconnected numbers and bounced emails
  • Marketing campaigns suffer from deliverability issues
  • AI tools trained on inaccurate data produce unreliable outputs
AiW™ Real-Time Validation
  • Data validated just before use—minutes of deployment, not months
  • Continuous reconciliation eliminates the decay window entirely
  • 100+ signals verify employment, phone connectivity, and email deliverability
  • Dark Data gets reconciled and made production-ready on-demand
  • Point-of-use validation ensures every touched record is current
  • Teams work confidently with 95%+ verified accuracy rates
  • Marketing achieves higher deliverability and engagement
  • AI systems perform reliably with verified, trustworthy inputs
The difference isn't incremental—it's fundamental. AiW™ transforms contact data from a degrading liability into a continuously optimized asset that drives measurable GTM performance improvements across every channel.
Solving the Dark Data Problem
Over half of most vendor databases consists of Dark Data—records purchased but never touched, contacts that may have changed jobs or phone numbers months ago, entire segments sitting dormant while incurring storage costs. This isn't just wasted money; it's wasted potential sitting in your infrastructure.
50%+
Typical Dark Data
Vendor records never validated or used
30%
Database Decay
Annual accuracy loss without intervention
95%+
AiW™ Accuracy
Post-validation production readiness
AiW™'s scheduled optimization cycles—configurable to run every 30, 60, or 90 days—systematically reconcile entire databases, transforming Dark Data into verified, usable assets. The system prioritizes records based on likelihood of change and business value, ensuring high-impact contacts get validated first while maintaining comprehensive coverage across your entire database.
For data vendors, this capability unlocks new revenue opportunities. Instead of selling static snapshots that decay immediately, you can offer continuously optimized data as a premium service. For platform owners, it means your customers finally trust the data you provide, leading to higher retention, better outcomes, and stronger competitive positioning. AiW™ doesn't just clean data—it fundamentally transforms how data platforms create and deliver value.
Built for GTM Infrastructure Leaders
Data platform owners, B2B data vendors, and GTM infrastructure leaders face a unique challenge: their customers' success depends entirely on data accuracy, yet traditional validation approaches can't scale to meet enterprise demands. AiW™ was purpose-built to solve this infrastructure gap.
For Data Vendors
Differentiate your offering with real-time validation capabilities that competitors can't match. Transform your static database into a dynamic, continuously optimized asset that customers trust and renew.
  • White-label deployment maintains your brand
  • API access for programmatic validation
  • Recurring optimization cycles prevent decay
For Platform Owners
Integrate enterprise-grade validation into your CRM, marketing automation, or sales engagement platform without building validation infrastructure yourself. Zero development lift, maximum customer impact.
  • Point-of-use validation at record activation
  • Seamless workflow integration
  • Scales with platform growth
For GTM Leaders
Ensure your AiW™ agents, SDR teams, and marketing systems operate on verified data that drives results. Eliminate wasted outreach and increase conversion rates across every channel.
  • 95%+ accuracy guarantee
  • Real-time phone and email verification
  • Confident deployment at scale
Performance Guarantee and Proven Results
95%+
Validation Accuracy
Exceeds human verification standards
70%
Meeting Source
Secured meetings from phone outreach
100+
Data Signals
Per contact verification depth
Fairway backs AiW™ with a performance guarantee that reflects our confidence in the technology. When we validate a contact record, we're staking our reputation on that accuracy—and our enterprise customers depend on that reliability to drive billions of dollars in pipeline annually.
The numbers tell the story: 70% of secured outbound meetings originate from phone calls, which means phone number accuracy directly impacts revenue. AiW™'s multi-step validation engine ensures phone connectivity, employment verification, and professional identity alignment before your SDRs ever dial. The result is dramatically higher connect rates, more productive conversations, and measurable improvements in pipeline generation.
Whether you're processing 10 million records quarterly or validating 300 million contacts on a 30-day cycle, AiW™ maintains consistent accuracy at enterprise scale. This isn't a pilot program or beta technology—it's production-grade infrastructure trusted by leading GTM platforms and data vendors who can't afford accuracy failures.
Transform Your Data Infrastructure Today
The gap between static databases and real-time GTM needs isn't closing—it's widening. As AI agents, sales automation, and sophisticated marketing platforms become standard infrastructure, the cost of inaccurate data compounds exponentially. Every disconnected call, bounced email, and outdated employment record doesn't just waste time—it erodes trust in your entire data ecosystem.
AiW™ solves this infrastructure challenge by reconciling contact records just before use, transforming static snapshots into verified, production-ready assets. Whether you're a data vendor looking to differentiate your offering, a platform owner seeking to improve customer outcomes, or a GTM leader tired of teams working with unreliable data, AiW™ delivers the real-time validation capabilities that modern go-to-market infrastructure demands.

Ready to eliminate data decay and unlock the full value of your contact database? Schedule a demo to see how AiW™ transforms static records into verified GTM assets at enterprise scale. Our team will walk you through white-label deployment options, integration approaches, and optimization cycles tailored to your specific infrastructure needs.