Transform static contact records into verified, production-ready GTM assets—just before use. Fairway's AiW™ delivers real-time validation of 100+ fields per contact, ensuring your outreach teams work with accurate data that drives results, not wasted effort.
Contact data decays at 2.5%–3% every month, yet every leading B2B data vendor still operates on static databases. The moment they deliver a contact record, it begins degrading. Employment changes, phone numbers disconnect, emails bounce—and your GTM teams pay the price with wasted outreach and missed opportunities.
Traditional vendors attempt quarterly or annual refreshes, but these legacy cycles can't keep pace with real-world change. Meanwhile, over 50% of vendor databases sit unused as Dark Data—bloating storage costs and diluting the value of your investment. AI agents, SDR platforms, and marketing automation systems all underperform when fed unreliable inputs, creating a cascading effect across your entire go-to-market infrastructure.
Contact accuracy diminishes continuously without real-time validation
Vendor database records that are never touched or used
Secured outbound meetings originate from phone outreach
AiW™ fundamentally changes how B2B data works. Instead of relying on static snapshots that decay over time, AiW™ validates and reconciles every contact record just before your teams use it—transforming outdated entries into verified, actionable intelligence.
Validation begins the moment a contact enters your workflow—whether it's a single record or a bulk database refresh
Over 100 data signals per contact create a comprehensive, moment-in-time identity graph with unprecedented accuracy
Verified records flow directly into your GTM systems with 95%+ accuracy—better than human verification
Scale validation from individual triggers to enterprise cycles processing 10M–300M records every 30, 60, or 90 days
This isn't traditional enrichment or append services. AiW™ performs comprehensive validation across employment status, phone connectivity, email deliverability, and professional identity—all synchronized to the exact moment your teams need the data. The result: confident outreach backed by verifiable accuracy.
Fairway's multi-step validation engine processes over 100 distinct signals for every contact record, creating a comprehensive identity graph that captures real-time accuracy across all critical fields. This isn't simple data append—it's sophisticated reconciliation technology that cross-references employment databases, phone carrier networks, email validation systems, and professional identity markers to deliver production-grade accuracy.
The system operates at enterprise scale without compromising speed or precision. Whether you're validating a single high-value prospect or optimizing a 300-million-record database on a recurring schedule, AiW™ maintains consistent 95%+ accuracy rates that exceed human verification standards. The validation engine adapts to your workflow, triggering automatically at the point of use to ensure every contact your teams touch has been verified within minutes of deployment.
Unlike legacy systems that batch-process updates on monthly or quarterly cycles, AiW™'s architecture supports just-in-time validation that eliminates the decay window entirely. Your data is never stale because it's never static—it's continuously reconciled against current reality, transforming potential waste into reliable GTM fuel.
Per contact validation
Exceeds human verification
Validated at point of use
AiW™ was built for data platform owners and B2B vendors who need to transform their entire infrastructure without disrupting existing operations. The solution deploys as a white-labeled service that integrates seamlessly into your platform, requiring zero additional development work from your engineering teams.
AiW™ operates invisibly within your platform's existing architecture, maintaining your brand identity while delivering enterprise-grade validation capabilities to your customers
From single-record API calls to full-database optimization cycles processing 10M to 300M records on customizable 30/60/90-day schedules
Trigger validation automatically when contacts enter CRM systems, marketing automation platforms, or sales engagement tools—no manual intervention required
The platform supports both real-time single-record validation for high-touch workflows and massive batch processing for comprehensive database health. Whether your customers need to verify a VIP prospect before an executive call or optimize their entire 200-million-record database quarterly, AiW™ delivers consistent performance without degradation. This flexibility makes it the ideal infrastructure layer for data vendors, GTM platforms, and AI-driven sales tools that depend on accurate inputs to drive customer success.
The difference isn't incremental—it's fundamental. AiW™ transforms contact data from a degrading liability into a continuously optimized asset that drives measurable GTM performance improvements across every channel.
Over half of most vendor databases consists of Dark Data—records purchased but never touched, contacts that may have changed jobs or phone numbers months ago, entire segments sitting dormant while incurring storage costs. This isn't just wasted money; it's wasted potential sitting in your infrastructure.
Vendor records never validated or used
Annual accuracy loss without intervention
Post-validation production readiness
AiW™'s scheduled optimization cycles—configurable to run every 30, 60, or 90 days—systematically reconcile entire databases, transforming Dark Data into verified, usable assets. The system prioritizes records based on likelihood of change and business value, ensuring high-impact contacts get validated first while maintaining comprehensive coverage across your entire database.
For data vendors, this capability unlocks new revenue opportunities. Instead of selling static snapshots that decay immediately, you can offer continuously optimized data as a premium service. For platform owners, it means your customers finally trust the data you provide, leading to higher retention, better outcomes, and stronger competitive positioning. AiW™ doesn't just clean data—it fundamentally transforms how data platforms create and deliver value.
Data platform owners, B2B data vendors, and GTM infrastructure leaders face a unique challenge: their customers' success depends entirely on data accuracy, yet traditional validation approaches can't scale to meet enterprise demands. AiW™ was purpose-built to solve this infrastructure gap.
Differentiate your offering with real-time validation capabilities that competitors can't match. Transform your static database into a dynamic, continuously optimized asset that customers trust and renew.
Integrate enterprise-grade validation into your CRM, marketing automation, or sales engagement platform without building validation infrastructure yourself. Zero development lift, maximum customer impact.
Ensure your AiW™ agents, SDR teams, and marketing systems operate on verified data that drives results. Eliminate wasted outreach and increase conversion rates across every channel.
Exceeds human verification standards
Secured meetings from phone outreach
Per contact verification depth
Fairway backs AiW™ with a performance guarantee that reflects our confidence in the technology. When we validate a contact record, we're staking our reputation on that accuracy—and our enterprise customers depend on that reliability to drive billions of dollars in pipeline annually.
The numbers tell the story: 70% of secured outbound meetings originate from phone calls, which means phone number accuracy directly impacts revenue. AiW™'s multi-step validation engine ensures phone connectivity, employment verification, and professional identity alignment before your SDRs ever dial. The result is dramatically higher connect rates, more productive conversations, and measurable improvements in pipeline generation.
Whether you're processing 10 million records quarterly or validating 300 million contacts on a 30-day cycle, AiW™ maintains consistent accuracy at enterprise scale. This isn't a pilot program or beta technology—it's production-grade infrastructure trusted by leading GTM platforms and data vendors who can't afford accuracy failures.
The gap between static databases and real-time GTM needs isn't closing—it's widening. As AI agents, sales automation, and sophisticated marketing platforms become standard infrastructure, the cost of inaccurate data compounds exponentially. Every disconnected call, bounced email, and outdated employment record doesn't just waste time—it erodes trust in your entire data ecosystem.
AiW™ solves this infrastructure challenge by reconciling contact records just before use, transforming static snapshots into verified, production-ready assets. Whether you're a data vendor looking to differentiate your offering, a platform owner seeking to improve customer outcomes, or a GTM leader tired of teams working with unreliable data, AiW™ delivers the real-time validation capabilities that modern go-to-market infrastructure demands.
Ai Wedge™: Real-Time Accuracy for Every Contact Record