AI Wedge™: Real-Time Accuracy for Every Contact Record
Transform static contact records into verified, production-ready GTM assets—just before use. Fairway's AiW™ delivers real-time validation of 100+ fields per contact, ensuring your outreach teams work with accurate data that drives results, not wasted effort.
The Infrastructure Gap No One's Solving
Contact data decays at 2.5%–3% every month, yet every leading B2B data vendor still operates on static databases. The moment they deliver a contact record, it begins degrading. Employment changes, phone numbers disconnect, emails bounce—and your GTM teams pay the price with wasted outreach and missed opportunities.
Traditional vendors attempt quarterly or annual refreshes, but these legacy cycles can't keep pace with real-world change. Meanwhile, over 50% of vendor databases sit unused as Dark Data—bloating storage costs and diluting the value of your investment.
AI agents, SDR platforms, and marketing automation systems all underperform when fed unreliable inputs, creating a cascading effect across your entire go-to-market infrastructure. The foundation of modern revenue operations is crumbling beneath outdated data architecture.
2.5%
Monthly Data Decay
Contact accuracy diminishes continuously without real-time validation
50%
Dark Data
Vendor database records never touched or used
70%
Meetings from Calls
Secured outbound meetings originate from phone outreach
Real-Time Reconciliation at Point of Use
AiW™ fundamentally changes how B2B data works. Instead of relying on static snapshots that decay over time, AiW™ validates and reconciles every contact record just before your teams use it—transforming outdated entries into verified, actionable intelligence.
01
Trigger Point Activation
Validation begins the moment a contact enters your workflow—whether it's a single record or a bulk database refresh. Your systems initiate the reconciliation process automatically, ensuring no contact deploys without verification.
02
Multi-Signal Verification
Over 100 data signals per contact create a comprehensive, moment-in-time identity graph with unprecedented accuracy. Employment databases, phone carrier networks, email validation systems, and professional identity markers converge into a single verified profile.
03
Production-Ready Delivery
Verified records flow directly into your GTM systems with 95%+ accuracy—better than human verification. Your teams receive contact data they can trust, eliminating the guesswork and validation delays that slow down traditional outreach workflows.
04
Continuous Optimization
Scale validation from individual triggers to enterprise cycles processing 10M–300M records every 30, 60, or 90 days. Systematic reconciliation transforms your entire database from a degrading asset into a continuously optimized revenue engine.
This isn't traditional enrichment or append services. AiW™ performs comprehensive validation across employment status, phone connectivity, email deliverability, and professional identity—all synchronized to the exact moment your teams need the data. The result: confident outreach backed by verifiable accuracy.
The Technology Behind the Transformation
Fairway's multi-step validation engine processes over 100 distinct signals for every contact record, creating a comprehensive identity graph that captures real-time accuracy across all critical fields. This isn't simple data append—it's sophisticated reconciliation technology that cross-references employment databases, phone carrier networks, email validation systems, and professional identity markers to deliver production-grade accuracy.
The system operates at enterprise scale without compromising speed or precision. Whether you're validating a single high-value prospect or optimizing a 300-million-record database on a recurring schedule, AiW™ maintains consistent 95%+ accuracy rates that exceed human verification standards.
The validation engine adapts to your workflow, triggering automatically at the point of use to ensure every contact your teams touch has been verified within minutes of deployment. Unlike legacy systems that batch-process updates on monthly or quarterly cycles, AiW™'s architecture supports just-in-time validation that eliminates the decay window entirely.
100+ Signals
Per contact validation
95%+ Accuracy
Exceeds human verification
Real-Time
Validated at point of use
Your data is never stale because it's never static—it's continuously reconciled against current reality, transforming potential waste into reliable GTM fuel. This architectural advantage creates a fundamental competitive moat that traditional data vendors simply cannot replicate with their legacy infrastructure.
Enterprise Scale, Zero-Lift Integration
AiW™ was built for data platform owners and B2B vendors who need to transform their entire infrastructure without disrupting existing operations. The solution deploys as a white-labeled service that integrates seamlessly into your platform, requiring zero additional development work from your engineering teams.
White-Label Deployment
AiW™ operates invisibly within your platform's existing architecture, maintaining your brand identity while delivering enterprise-grade validation capabilities to your customers. Your clients experience seamless validation under your brand, never knowing the sophisticated infrastructure powering their results.
Flexible Scale Architecture
From single-record API calls to full-database optimization cycles processing 10M to 300M records on customizable 30/60/90-day schedules. The architecture scales elastically to match your demand without performance degradation or cost penalties.
Automated Workflow Integration
Trigger validation automatically when contacts enter CRM systems, marketing automation platforms, or sales engagement tools—no manual intervention required. Your existing workflows gain instant validation capabilities without reengineering or disruption.
The platform supports both real-time single-record validation for high-touch workflows and massive batch processing for comprehensive database health. Whether your customers need to verify a VIP prospect before an executive call or optimize their entire 200-million-record database quarterly, AiW™ delivers consistent performance without degradation. This flexibility makes it the ideal infrastructure layer for data vendors, GTM platforms, and AI-driven sales tools that depend on accurate inputs to drive customer success.
Why Static Databases Can't Compete
The difference isn't incremental—it's fundamental. AiW™ transforms contact data from a degrading liability into a continuously optimized asset that drives measurable GTM performance improvements across every channel. While competitors struggle with legacy architectures that can't escape the decay cycle, AiW™ eliminates the problem at its source.
Solving the Dark Data Problem
Over half of most vendor databases consists of Dark Data—records purchased but never touched, contacts that may have changed jobs or phone numbers months ago, entire segments sitting dormant while incurring storage costs. This isn't just wasted money; it's wasted potential sitting in your infrastructure.
AiW™'s scheduled optimization cycles—configurable to run every 30, 60, or 90 days—systematically reconcile entire databases, transforming Dark Data into verified, usable assets. The system prioritizes records based on likelihood of change and business value, ensuring high-impact contacts get validated first while maintaining comprehensive coverage across your entire database.
50%
Typical Dark Data
Vendor records never validated or used
30%
Database Decay
Annual accuracy loss without intervention
95%
AiW™ Accuracy
Post-validation production readiness
For data vendors, this capability unlocks new revenue opportunities. Instead of selling static snapshots that decay immediately, you can offer continuously optimized data as a premium service with recurring revenue streams. For platform owners, it means your customers finally trust the data you provide, leading to higher retention, better outcomes, and stronger competitive positioning. AiW™ doesn't just clean data—it fundamentally transforms how data platforms create and deliver value to their customers.
Built for GTM Infrastructure Leaders
Data platform owners, B2B data vendors, and GTM infrastructure leaders face a unique challenge: their customers' success depends entirely on data accuracy, yet traditional validation approaches can't scale to meet enterprise demands. AiW™ was purpose-built to solve this infrastructure gap with solutions tailored to your specific business model.
For Data Vendors
Differentiate your offering with real-time validation capabilities that competitors can't match. Transform your static database into a dynamic, continuously optimized asset that customers trust and renew.
- White-label deployment maintains your brand
- API access for programmatic validation
- Recurring optimization cycles prevent decay
- Premium pricing for verified data products
For Platform Owners
Integrate enterprise-grade validation into your CRM, marketing automation, or sales engagement platform without building validation infrastructure yourself. Zero development lift, maximum customer impact.
- Point-of-use validation at record activation
- Seamless workflow integration
- Scales with platform growth
- Improves customer outcomes and retention
For GTM Leaders
Ensure your AI agents, SDR teams, and marketing systems operate on verified data that drives results. Eliminate wasted outreach and increase conversion rates across every channel.
- 95%+ accuracy guarantee
- Real-time phone and email verification
- Confident deployment at scale
- Measurable pipeline impact
Performance Guarantee and Proven Results
Fairway backs AiW™ with a performance guarantee that reflects our confidence in the technology. When we validate a contact record, we're staking our reputation on that accuracy—and our enterprise customers depend on that reliability to drive billions of dollars in pipeline annually.
95%+ Accuracy
Validation accuracy exceeds human verification standards
70% Meeting Source
Secured meetings from phone outreach
100+ Signals
Data signals per contact verification depth
The numbers tell the story: 70% of secured outbound meetings originate from phone calls, which means phone number accuracy directly impacts revenue. AiW™'s multi-step validation engine ensures phone connectivity, employment verification, and professional identity alignment before your SDRs ever dial.
The result is dramatically higher connect rates, more productive conversations, and measurable improvements in pipeline generation that translate directly to revenue growth.
Whether you're processing 10 million records quarterly or validating 300 million contacts on a 30-day cycle, AiW™ maintains consistent accuracy at enterprise scale. This isn't a pilot program or beta technology—it's production-grade infrastructure trusted by leading GTM platforms and data vendors who can't afford accuracy failures.
Transform Your Data Infrastructure Today
The gap between static databases and real-time GTM needs isn't closing—it's widening. As AI agents, sales automation, and sophisticated marketing platforms become standard infrastructure, the cost of inaccurate data compounds exponentially. Every disconnected call, bounced email, and outdated employment record doesn't just waste time—it erodes trust in your entire data ecosystem.
AiW™ solves this infrastructure challenge by reconciling contact records just before use, transforming static snapshots into verified, production-ready assets. Whether you're a data vendor looking to differentiate your offering, a platform owner seeking to improve customer outcomes, or a GTM leader tired of teams working with unreliable data, AiW™ delivers the real-time validation capabilities that modern go-to-market infrastructure demands.
Ready to eliminate data decay and unlock the full value of your contact database? Schedule a demo to see how AiW™ transforms static records into verified GTM assets at enterprise scale. Our team will walk you through white-label deployment options, integration approaches, and optimization cycles tailored to your specific infrastructure needs.