Lead Processing & Delivery Workflow
Transform your lead management with intelligent automation that ensures quality, compliance, and seamless delivery at every step.
How Quality Lead Processing Works
The modern B2B lead generation ecosystem requires sophisticated processing to ensure that every contact delivered meets the highest standards of quality, compliance, and relevance. Our workflow transforms raw lead data from multiple sources into verified, enriched, and ready-to-convert opportunities.
01
Demand Channels
Leads enter from media providers through content syndication
02
Convertr Processing
Automated validation, enrichment, and quality assurance
03
Delivery & Reporting
Clean leads delivered with full transparency and analytics
This three-stage approach eliminates the manual overhead traditionally associated with lead processing while dramatically improving acceptance rates and reducing fraud. By automating critical quality checks and enrichment processes, we ensure that your sales teams receive only the most qualified, actionable leads.
Demand Channels: Where Quality Leads Begin
Content Syndication at Scale
Media providers like Fairway Digital Media generate high-quality B2B leads through strategic content distribution. By placing valuable whitepapers, research reports, and gated assets in front of precisely targeted audiences, these providers create genuine interest and capture intent-driven contacts.
Each lead represents a real person who actively engaged with relevant content, demonstrating both interest and authority within their organization. This engagement-first approach ensures that the leads entering the Convertr system have already passed a critical quality threshold.
The challenge for media providers has always been ensuring these valuable leads meet the diverse requirements of multiple advertisers. Different clients demand different data formats, compliance standards, and quality thresholds. This is where automated processing becomes essential, transforming good leads into great ones through systematic verification and enhancement.
The Convertr Processing Engine
Convertr serves as the intelligent automation layer between lead generation and delivery, ensuring every contact meets stringent data quality, compliance, and relevance requirements before reaching your CRM. This real-time processing engine eliminates the traditional bottlenecks of manual quality assurance while dramatically improving lead acceptance rates.
Automated Validation
Real-time checks verify email accuracy, phone validity, and data completeness
Intelligent Enrichment
Enhanced firmographic and social data fills gaps and improves targeting
Smart Routing
Leads flow automatically to the right systems with perfect formatting
The power of Convertr lies in its ability to process thousands of leads simultaneously while applying complex, client-specific rules consistently. What once required hours of manual review now happens in seconds, with greater accuracy and complete auditability.
Contact Verification: Ensuring Data Accuracy
The foundation of quality lead processing begins with verifying that contact information is accurate and deliverable. Convertr performs live validation checks on every email address and phone number, catching errors, typos, and fraudulent data before it enters your systems.
Invalid or incomplete records are instantly rejected and returned to the data provider with detailed rejection reasons. This immediate feedback loop prevents bad data from contaminating your CRM while giving providers the information they need to improve their sources.
By eliminating invalid contacts at the point of entry, you avoid the costly downstream problems of bounced emails, wasted sales effort, and damaged sender reputation. Your teams can trust that every lead they receive has been verified against live databases and meets your baseline quality standards.
98%
Email Accuracy
Valid, deliverable addresses
95%
Phone Verification
Live number validation
Enrichment & Standardization
Third-Party Enrichment
Convertr integrates with leading data providers to enhance each lead with comprehensive company information, firmographic details, and social media profiles. Missing fields are intelligently filled, and inconsistent data is corrected using authoritative sources.
Data Standardization
All incoming leads are converted into a consistent, normalized format regardless of their source. Multiple publishers and campaigns feed data in different structures, but Convertr ensures everything aligns to your unified schema.
Quality Assurance
The result is a complete, consistent lead record that includes job titles, company size, industry codes, technology stack, and revenue data—everything your sales and marketing teams need to prioritize and personalize outreach.
This enrichment and standardization process transforms basic contact information into actionable intelligence, giving your teams the context they need to engage effectively and convert efficiently.
Validation, Deduplication & Routing
Intelligent Filtering
Convertr applies sophisticated validation rules to ensure only unique, relevant contacts reach your systems. Account-based marketing (ABM) parameters, persona targeting criteria, and custom suppression lists work together to filter leads against your exact specifications.
Advanced deduplication algorithms check not just for exact matches, but also for variations in email addresses, name spellings, and company identifiers. This prevents the same contact from being delivered multiple times across different campaigns or publishers, protecting both your budget and your prospect relationships.
Smart Delivery
Once validated, leads are automatically routed to the appropriate destination systems. Whether you need delivery to Salesforce, Marketo, Adobe Experience Platform, or multiple endpoints simultaneously, Convertr handles the complexity.
Integration options include batch file delivery, secure FTP transfers, or real-time API connections. Each delivery method includes comprehensive error handling and retry logic, ensuring that no qualified lead is lost due to technical issues.
Delivery & Performance Tracking
The final stage of the workflow delivers fully processed, verified leads to your platforms with complete transparency. But delivery is just the beginning—Convertr provides comprehensive tracking and analytics that give you visibility into every aspect of lead performance.
Real-Time Reporting
Monitor acceptance rates, rejection reasons, and processing times as leads flow through the system
ROI Analytics
Track conversion performance and calculate true cost-per-acquisition across all sources
Secure Delivery
Enterprise-grade security ensures all lead data is transmitted and stored with complete protection
This transparency builds trust between media providers and advertisers while giving both parties the insights needed to optimize campaigns, improve lead quality, and maximize return on investment.
Measurable Value for Media Providers
Implementing Convertr's automated lead processing delivers transformative benefits that directly impact your bottom line and competitive position. Media providers who leverage this intelligent workflow see immediate improvements across every key performance metric.
47%
Higher Acceptance Rates
Clean, compliant data reduces rejections and accelerates payment cycles
75%
Time Savings
Automated validation and routing eliminate manual QA and formatting work
92%
Client Satisfaction
Transparency and quality drive stronger, longer-lasting advertiser relationships
Error & Fraud Reduction
Real-time verification and deduplication eliminate waste, protect data integrity, and prevent fraudulent submissions from damaging your reputation.
Scalability & Compliance
Built-in GDPR, CCPA, and ABM rule enforcement enable large-scale, compliant delivery across multiple advertisers and geographies simultaneously.
Competitive Advantage
Superior lead quality and operational efficiency allow you to win more business and command premium pricing in an increasingly competitive market.