🧾 Enterprise Software Shipping as Intent
Intent signal: When a company is rebuilding order, inventory, or logistics systems, it signals a scale-up moment — they're either expanding capacity, entering new markets, or tightening cost control. Why it matters: New OMS or WMS deployments create downstream demand for integration, analytics, automation, and cloud infrastructure It often precedes ERP modernization or AI forecasting initiatives Vendors in supply chain visibility, IoT, cloud ops, and sustainability reporting should see this as an opportunity Translation: If someone is shipping a new Order Management System, they're about to need better data flow, supplier integration, security, and reporting tools.


🧠 Enterprise Software Shipping as Intent
Intent signal:A company standing up a data lakehouse, ML pipeline, or AI knowledge layer is signaling a strategic shift to data-driven operations. Why it matters: Indicates maturity in data infrastructure and a readiness for AI enablement partners These orgs often seek governance, observability, cloud cost control, and model ops tools Their tech teams become prime targets for data tools, model monitoring, or AI application vendors Translation:If they're re-architecting their data platform, they're about to shop for governance, LLM integration, and visualization vendors.





🏭 Enterprise Software Shipping as Intent
Intent signal: Modernizing MES, digital twins, or IoT telemetry systems signals a shift to Industry 4.0 — real-time, data-connected operations. Why it matters: Indicates buying intent for edge computing, data streaming, and AI maintenance analytics Drives integration needs with cloud, security, and visualization vendors Companies doing this are future buyers of automation platforms and sustainability dashboards Translation: If they're rebuilding manufacturing systems, they're creating net-new data, security, and analytics pipelines.








💡 Meta Takeaway
Every enterprise software project is an intent signal. When code ships for systems of record (finance, HR, CRM), it signals stability and compliance focus When code ships for systems of intelligence (AI, data, analytics), it signals innovation and transformation budgets When code ships for systems of engagement (commerce, marketing, collaboration), it signals growth mode — new customers, markets, and integrations