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Fairway Blog: Your B2B Clubhouse for Stories, Insights & Conversations
Welcome to where B2B professionals gather to share authentic stories, insights, and real conversations beyond the typical business playbook.
Welcome to the Fairway Clubhouse
More Than Business as Usual
This isn't just another B2B sales and marketing resource—it's a genuine gathering place where professionals share what's really happening in their world. Like golfers exchanging stories before and after a round, we connect over wins, challenges, emerging trends, and personal journeys that shape our professional lives.
Join a vibrant community that values authentic conversations, diverse perspectives, and the human side of B2B life. Here, every voice matters and every story adds to our collective wisdom.
Why Fairway Blog? The B2B World, Unfiltered
Real People, Real Stories
B2B isn't just business—it's about people, culture, relationships, and the evolving stories that define our professional journeys every single day.
Diverse Perspectives
We spotlight voices from across industries, roles, and experience levels to reflect the full, colorful spectrum of B2B life in all its complexity.
Authentic Conversations
Expect candid recaps, thought-provoking commentary, and unexpected insights that go beyond the usual playbook and challenge conventional thinking.
Featured Conversations Off the Tee: Honest Stories from Social Listening
Straight from the social feed, honest takes from practitioners navigating AI, automation, and modern GTM playbooks. Real-world observations that help you read the market before making your next move.
"Has anyone here built or used AI voice agents for agency workflows?"
A no-code builder is exploring how to deploy AI voice agents (for inbound calls, scheduling, and CRM lead capture) using tools like VAPI, Retell, Synthflow, and Agent Voice, asking others about real-world results, stack choices, and lessons learned.
Reddit Community: r/SaaS
"What tools do you use to find B2B Leads? LinkedIn, Hunter, Apollo—or something else?"
Someone’s asking how businesses are really finding B2B leads these days.
They’re curious which tools—LinkedIn Sales Navigator, Hunter, Apollo, ZoomInfo, or others—are actually delivering results.
They want to know what’s working best: automation, manual research, or a blend of both, and what the typical monthly costs look like.
The goal is to cut through the noise and understand the real challenges and tools that drive day-to-day lead generation success.
Reddit Community: r/sales
"revisiting our tech stack - drop your favorites!"
Someone’s reevaluating their company’s sales tech stack and asking for honest feedback from real users—not vendors.
They’re part of a 13-person BD team selling into enterprise accounts and currently use Salesforce, Outreach, ZoomInfo, Lusha, 6sense, Sales Navigator, and ChatGPT Pro. A few tools are working fine, but others—like Lusha and 6sense—aren’t delivering.
They’re exploring alternatives such as Clay and Nooks and are looking to solve common pain points: emails landing in spam, low call pickup rates, time zone management, and messy Salesforce data.
They want practical recommendations for what tools sales teams actually find useful in 2025.
Latest Blog Posts
The Agentic Shift: From Cloud Work to Autonomous Collaboration
AI is no longer just powering tools — it’s becoming the workforce. This article explores how Cloud AI Employees, Cloudflare Workers, and other compute agents are reshaping digital labor. As AI agents evolve from passive assistants to active co-workers, B2B organizations must rethink how they design systems, structure teams, and measure productivity in a world where intelligence itself scales.
Spotify Drops an Album Just for Marketers
Spotify and FCB New York reimagine B2B education with Tunetorials — six music videos from emerging artists that double as lessons in media buying. The campaign turns complex ad-tech concepts into catchy lyrics and visual storytelling, proving that even marketers crave entertainment. It’s part education, part art, and all rhythm — showing that in B2B, creativity still sells.
Judgment Is the New Premium Skill
In the AI era, automation handles the routine — but not the reasoning. As data floods every function, judgment has become the new premium skill. It’s what turns information into insight and activity into impact. The leaders who win now aren’t the fastest or loudest — they’re the ones who discern what truly matters. Across sales, marketing, and operations, human judgment is the invisible edge that turns automation into advantage.
Explore by Category
  • Tech Innovations - Tools that actually work
  • Work Culture - The human side of business
Every post includes easy sharing options to amplify community engagement, author highlights to discover new voices, and comment sections where the real conversation continues. Subscribe to get the latest delivered straight to your inbox.
Join the Conversation: Your Voice Matters
Share Your Story
Have a B2B experience worth sharing? A hard-won lesson? An unexpected win or challenge? We want to hear from you. The Fairway Clubhouse thrives on authentic voices from all corners of the B2B world.
Whether you're a seasoned executive, an emerging leader, or someone with a fresh perspective on our industry, your insights can inspire and help others navigating similar journeys.
Contribution Guidelines
  • Authentic: Share real experiences, not polished perfection
  • Insightful: Offer lessons others can learn from
  • Community-focused: Write to help, inspire, or spark dialogue
  • Conversational: Write like you're talking to a colleague

Recent Community Highlights
Last month, we featured stories from a first-time founder navigating early sales calls, a CMO's candid post-mortem on a failed campaign, and a sales manager's creative approach to team motivation. Your story could be next!
Visual Clubhouse: Interactive Elements & Media
The conversation extends beyond written words. Dive into podcasts, video interviews, photo galleries, and interactive discussions that bring the B2B community to life.
Clubhouse Podcasts
Weekly audio conversations with B2B thought leaders, where they share unscripted insights on challenges, strategies, and the real story behind their success.
Video Interviews
Watch in-depth conversations exploring everything from career pivots to company culture transformations, featuring faces from across the B2B ecosystem.
Event Galleries
Browse photos from recent industry events, virtual meetups, and community gatherings where members connect face-to-face and build lasting relationships.
Interactive Polls
Voice your opinion on hot-button issues facing B2B professionals today
Discussion Threads
Join ongoing conversations where community members debate, share, and learn together
Stay Connected: Newsletter & Social Channels
Never Miss a Story
Subscribe to the Fairway Blog newsletter and get curated content, exclusive interviews, member spotlights, and early invites to special events delivered straight to your inbox every week. Join thousands of B2B professionals who start their week with fresh perspectives.
Continue the Clubhouse Conversation
LinkedIn Community
Join 5,000+ members discussing posts, sharing wins, and networking with fellow B2B professionals in our active LinkedIn group.
Slack Workspace
Get real-time insights, ask questions, and connect directly with authors and community members in dedicated channels by topic.
Live Events
Attend monthly webinars, quarterly Q&As with industry leaders, and virtual happy hours where the clubhouse comes alive.

Coming Up: Next month we're hosting a live roundtable on "The Future of B2B Sales" with leaders from three Fortune 500 companies. Newsletter subscribers get first access to registration!
About Fairway: Our Mission & Values
01
Create Welcoming Spaces
We founded Fairway to create a genuine gathering place where B2B professionals can unwind, reflect openly, and learn from each other's real experiences.
02
Champion Authenticity
We believe in honest conversations over polished perfection, vulnerability over bravado, and real stories over sanitized success narratives.
03
Celebrate Diversity
Our strength comes from showcasing voices across industries, company sizes, roles, backgrounds, and perspectives that reflect B2B's true diversity.
04
Foster Connection
We're committed to building meaningful relationships that extend beyond digital interactions, creating a true community of mutual support.
05
Give Back to Local Communities
We believe in leveraging our professional tools and insights to add value to youth leadership and mental health initiatives in our local communities.
Meet the Team
Behind Fairway is a dedicated group of editors, community managers, and B2B veterans who curate content, facilitate conversations, and work tirelessly to keep the clubhouse welcoming and valuable for everyone.
We're former salespeople, marketers, founders, and operators who understand the B2B world intimately because we've lived it. Our passion is creating a space where professionals can be themselves and connect authentically.
Ready to Tee Off? Start Exploring & Sharing Today
Dive Into Stories
Browse hundreds of authentic posts from B2B professionals sharing their journeys, insights, and lessons learned on the front lines.
Join Conversations
Comment, discuss, and connect with fellow members who understand your challenges and celebrate your wins.
Share Your Voice
Contribute your own story, perspective, or question to help others and become part of our growing community.
This is Your Clubhouse
Come as you are, share your journey openly, and connect with fellow B2B professionals who get it. Whether you're here to learn, share, or simply find community, you're in the right place. The conversation is just getting started.
"The best business insights come from honest conversations between peers who've been there. Fairway creates that space."