Enrich Contacts Across the Buying Committee
Win more ABM deals by engaging all the right people inside your target accounts
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The ABM Success Formula: Engage Everyone Who Matters
ABM wins when you engage all the right people inside your target accounts — not just one or two leads. The average B2B buying committee now includes 6-10 decision-makers, each with unique concerns and priorities.
That requires going beyond surface-level enrichment to ensure every contact is accurate, reachable, and relevant. Traditional contact databases provide names and titles, but modern revenue teams need verified mobile numbers, confirmed employment status, and complete org chart visibility.
Without comprehensive enrichment, your SDRs waste hours calling disconnected numbers, emailing former employees, and missing key stakeholders who could champion your solution. The right data foundation transforms your entire ABM motion.
The Modern Enrichment Stack: Tools That Power Pipeline
Best-in-class revenue teams combine specialized tools to build a complete view of their target accounts. Here's how the modern enrichment ecosystem fits together:
Contact Discovery
ZoomInfo, Cognism, Clay, Apollo
Great for discovering contacts, roles, and firmographics across your total addressable market
Validation & Accuracy
Fairway Digital Media (via Modigie)
The difference-maker that transforms raw contact data into high-performance pipeline with 95%+ accuracy
Signal Detection
Fairway Digital Media
Surface job changes and re-engage known buyers who've moved to new accounts
Social Context
Fairway Digital Media
Adds social intelligence and messaging angles to personalize outreach at scale
Why Modigie Changes Everything
Instead of stacking multiple data vendors in hopes of patching together accuracy, Modigie front-loads confidence. You get high-quality, verified contacts at the source — reducing waste and boosting connect rates dramatically.
90%+
Mobile Coverage
Verified mobile numbers that actually connect, not outdated desk phones
95%+
Data Accuracy
Employment and contact validation that eliminates dead-end outreach
3X
Connect Rate Lift
SDRs reach decision-makers faster with validated, high-quality contacts
Modigie flags unreachable, outdated, or invalid contacts before they hit SDR queues, ensuring your team only works leads with genuine pipeline potential. This isn't just incremental improvement — it's a fundamental shift in how contact data drives revenue.
The Power of Strategic Combination
Modigie + Any One Contact Discovery Tool
Better Than All Others Combined
Stop running expensive waterfall sequences across multiple vendors, hoping to patch together accuracy. The traditional approach of layering ZoomInfo, Cognism, Apollo, and others creates redundancy, inflates costs, and still leaves gaps in data quality.
Modigie's approach is different: By validating and enriching contacts at the source, you eliminate the need for complex vendor stacks. Pair Modigie with just one contact discovery tool and achieve higher accuracy, better coverage, and dramatically lower costs than multi-vendor waterfalls.
This isn't just about saving money — it's about operational efficiency. Your RevOps team spends less time managing integrations and reconciling duplicate records. Your SDRs spend more time connecting with buyers. Your pipeline becomes more predictable.
What "Fully Enriched" Really Means
True enrichment goes far beyond basic contact information. Modern revenue teams need a complete, accurate picture of every stakeholder in the buying committee. Here's what comprehensive enrichment delivers:
Verified Mobile Numbers
Direct mobile contact for decision-makers, not just desk phones that go to voicemail or gatekeepers. Mobile-first communication increases connect rates by 40-60% and shortens sales cycles.
Confirmed Employment
Real-time validation that contacts are still at the company, in their stated role. Eliminates bounced emails and wasted SDR time on outdated leads that kill momentum.
Accurate Roles & Reporting Lines
Precise titles and organizational hierarchies aligned to your ICP. Understand who reports to whom, who influences decisions, and how to navigate complex approval chains.
Broad Buying Committee Coverage
Complete visibility across technical evaluators, economic buyers, champions, and end users. Map the entire decision-making unit to orchestrate multi-threaded outreach.
Social Handles & Context
LinkedIn profiles for trust-building and researching pain points. Social intelligence enables personalized outreach that resonates with individual stakeholders' priorities.
The High-Performance Workflow
The most successful ABM teams follow a systematic approach that maximizes data quality while minimizing SDR effort. This proven workflow ensures every contact your team touches has been validated and is worth pursuing.
Persona-Based Pull
Use Seamless.ai or another major contact provider to identify contacts matching your ICP across target accounts
Validation Layer
Pass contacts to Modigie for employment verification and mobile enrichment
Quality Filter
Automatically suppress non-verified leads to protect SDR productivity
Pipeline Push
Sync verified contacts into CRM, Outreach, or Salesloft for immediate engagement
This ensures SDRs are only working high-propensity, high-connect targets. No more guesswork. No more wasted dials. Just qualified conversations with validated decision-makers who can actually move deals forward.
The Cost of Poor Data Quality
What Unverified Contacts Cost Your Team
Every bad contact in your CRM creates a ripple effect of wasted time, frustrated reps, and missed revenue opportunities. The true cost of poor data quality extends far beyond obvious metrics.
  • SDR time waste: 27% of rep time spent on bad data, invalid numbers, and outdated contacts
  • Deal velocity: Slower pipeline progression when key stakeholders are missed or wrong
  • Rep morale: Burnout from constant rejection on disconnected numbers and bounced emails
  • Pipeline confidence: Forecasts built on phantom opportunities that never close
  • Customer experience: Damaged brand perception from reaching out to wrong people
Organizations with poor data quality report 20-30% lower win rates and 40% longer sales cycles. Clean data isn't a nice-to-have — it's a competitive advantage.
Real Results: The Modigie Difference
Revenue teams using Modigie's validation layer see immediate, measurable improvements across their entire ABM motion. These aren't vanity metrics — they're outcomes that directly impact pipeline and bookings.
67%
Reduction in Wasted Outreach
Fewer bad dials and bounced emails means more time on genuine opportunities
3.2X
Higher Connect Rates
Verified mobile numbers deliver conversations, not voicemails
45%
Faster Time-to-Opportunity
Reaching the right people first time accelerates deal progression
89%
SDR Satisfaction Increase
Reps stay motivated when their efforts produce real conversations
"Before Modigie, we were burning through expensive ZoomInfo credits only to find 40% of contacts were unreachable. Now we validate upfront and our SDR team's connect rate has more than doubled. It's transformed our entire ABM program."
— VP of Sales Operations, Enterprise SaaS Company
Transform Your Contact Data Into Pipeline
Stop Guessing. Start Connecting.
Your ABM strategy is only as strong as the data powering it. Every conversation your SDRs have, every deal your AEs close, every dollar of pipeline you build — it all starts with accurate, verified contact information.
Modigie eliminates the guesswork and waste from contact enrichment. No more expensive vendor stacks that still leave gaps. No more SDRs burning out on bad data. No more deals lost because you couldn't reach the right stakeholders.
Join the revenue teams who've transformed their ABM motion with high-confidence contact data. See how Modigie + your existing discovery tool delivers better results than any combination of traditional vendors.