The Fairway Data Precision Engine
Why You Don't Need 5 Data Providers — You Need One (and Us)
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The Brutal Truth About Data Provider Stacking
Let's be honest — you can stack Clay, Lusha, ZoomInfo, Apollo, and Seamless in whatever combination you want. Revenue teams are burning budget on multiple vendors, hoping more providers equals better data.
But here's what actually happens: you end up managing multiple dashboards, reconciling duplicate records, and chasing down which vendor gave you which bad email. It's exhausting, expensive, and ultimately ineffective.
At the end of the day, they'll all get you approximately 60% coverage — and roughly 30% of that will be wrong.
That's not a data advantage. That's statistical noise dressed up like insight. Your sales team wastes hours on bounced emails and disconnected numbers while your competitors are already having conversations.
From Crude Oil to Clean Intelligence
Think of your contact data like crude oil. Your data provider pulls it out of the ground — raw, unrefined, messy, and filled with impurities that make it unusable in its current state.
Fairway is the refinery. We take that raw feed from any major data provider and run it through our Dynamic Multi-Step Precision Engine, validating, correcting, and enriching every single field in real time.
The result? Contact data that's been transformed from rough material into activation-ready intelligence. Data you can trust. Data that drives revenue. Data that actually works when your team picks up the phone or hits send.
One Source. Infinite Possibilities.
The Old Way
Stack 5+ data vendors, manage multiple subscriptions, reconcile duplicates, and still get 70% accuracy at best
The Fairway Way
Choose any major data provider + Fairway's Precision Engine = 93-95% verified, activation-ready contacts
You don't need 12 vendors burning holes in your budget. You need 1 source of raw contacts + Fairway to make it real.
Stop paying for redundancy. Start investing in precision. Fairway works with your existing data infrastructure, amplifying whatever provider you choose while eliminating the waste of vendor proliferation.
How the Precision Engine Works
Our four-stage validation system transforms raw contact data into revenue-grade intelligence. Each record goes through multiple verification layers, ensuring what reaches your sales team is accurate, current, and ready to convert.
This isn't a simple email verification tool. It's a comprehensive data refinement system that rebuilds every record from the ground up using over 100 digital touchpoints and real-time validation protocols.
Stage 1: Real-Time Verification
Every Record Rebuilt from Scratch
We don't just check if an email bounces. Every single record is reconstructed using over 100 digital data points — confirming what's real, active, and current across multiple authoritative sources.
Our verification engine cross-references professional networks, corporate directories, public records, and proprietary databases to validate each contact's existence and current employment status.
If someone changed jobs last week, we know. If that email was deactivated yesterday, we catch it. Real-time means real-time.
Stage 2: Multi-Step Validation
01
Deliverability Check
Email syntax validation, domain verification, and mailbox existence confirmation
02
Identity Match
Cross-reference name, title, company, and location across multiple authoritative sources
03
Recency Validation
Confirm the contact is currently active in their stated role and hasn't changed positions
04
Phone Verification
Validate phone numbers are active, correctly formatted, and match the contact identity
Each field — email, phone, LinkedIn URL — goes through sequential checks for deliverability, identity match, and recency. Nothing passes through without clearing every validation gate.
Stage 3: Smart Refresh & Fill
Missing fields are automatically enriched using our proprietary data network. When your original provider gives you a name and company but no phone number, Fairway finds it. When there's no LinkedIn URL, we locate and verify it.
Our engine adds direct dials, LinkedIn URLs, company details, and active status indicators — transforming incomplete records into comprehensive contact profiles that give your team everything they need to personalize outreach.
This isn't data appending from another messy database. This is intelligent enrichment using verified, current information that meets the same rigorous standards as our validation process. If we add it, you can trust it.
Stage 4: Accuracy by Design
Truth Over Quantity
If a data point can't be proven through multiple verification sources, it's excluded from your final dataset. Period.
Confidence Scoring
Every field receives a confidence score based on verification depth, allowing you to prioritize your highest-quality contacts first.
Continuous Monitoring
Data doesn't stay fresh forever. Our engine continuously monitors and updates records, catching changes before they impact your campaigns.
Fairway's system prioritizes truth over quantity. We'd rather give you 1,000 perfect contacts than 10,000 questionable ones that waste your team's time.
The Numbers Don't Lie
Let's cut through the marketing speak and look at what actually matters: how much of your list works when you need it to work. The difference between typical data vendors and Fairway isn't incremental — it's transformational.
These metrics represent real outcomes from revenue teams who made the switch. Better coverage means more prospects to engage. Higher accuracy means fewer wasted touches. Verified mobile numbers mean you can actually reach decision-makers.
Side-by-Side Performance Comparison
These aren't theoretical improvements. This is the reality your competitors are already leveraging while you're still dealing with bounced emails and disconnected numbers.
What 90%+ Coverage Actually Means
With Typical Vendors (60% Coverage)
You build a target list of 1,000 ideal prospects. Your data provider finds contact information for 600 of them. You're already missing 40% of your total addressable market before you even start.
Of those 600 contacts, roughly 180 will have incorrect or outdated information. Your effective reachable list? 420 contacts out of 1,000 targets.
With Fairway (93%+ Coverage & Accuracy)
Same 1,000-prospect target list. Fairway delivers verified contact information for 930+ of them. You're reaching nearly your entire addressable market.
Of those 930 contacts, fewer than 50 will have any issues. Your effective reachable list? 880+ contacts out of 1,000 targets.
That's more than 2x the actual reach from the same target list.
The Mobile Number Advantage
Here's a truth every revenue leader knows: decision-makers don't answer their desk phones. They're in meetings, traveling, working remotely, or simply ignoring the main line.
Most data providers give you 30-40% mobile match rates. That means 6-7 out of every 10 prospects on your list, you can't reach on their personal line. With Fairway's 70-80% verified mobile match rate, you're connecting directly with decision-makers on the number they actually answer.
The difference in connect rates is staggering. Teams using Fairway report 3-4x higher phone connect rates compared to standard data provider mobile numbers. That's not a marginal improvement — that's a complete transformation of your outbound motion.
LinkedIn URL Coverage That Matters
88%+
Verified LinkedIn URLs
Enabling true multi-channel outreach and social selling at scale
3x
Research Efficiency
Your team spends less time hunting for profiles and more time personalizing outreach
100%
Profile Match Accuracy
Every LinkedIn URL is verified to match the exact contact — no generic company pages
Generic data providers scrape LinkedIn inconsistently, leaving your team to manually search for profiles. Fairway validates that every LinkedIn URL belongs to the specific person, at the specific company, with the specific title you're targeting.
Data Decay: The Silent Revenue Killer
Most revenue teams don't realize their data is dying in real-time. The average professional changes jobs every 3-4 years. Company email addresses get deactivated within days of departure. Phone numbers get reassigned. LinkedIn URLs change.
Traditional data vendors see 25-30% of their data decay every single quarter. That means if you bought a list in January, by April, one-third of it is already wrong. By July? Half your list is unusable.
Fairway's ongoing refresh system maintains data integrity with less than 5% quarterly decay. Your investment stays fresh. Your outreach stays effective. Your team stays productive.
Clay Runs a Waterfall. Fairway Runs an Engine.
Clay's waterfall model is brilliant for aggregation — checking Provider A, then Provider B, then Provider C until something sticks. It's data collection at scale. But collection isn't verification. Aggregation isn't precision.
You get more data points, but you don't get better data. You still end up with the same accuracy issues, the same decay rates, and the same wasted effort chasing bad leads. A waterfall of mediocre sources doesn't create excellence — it creates a bigger mess.
Fairway runs an engine. We take whatever data source you want and transform it through systematic validation, verification, enrichment, and continuous monitoring. We don't just collect data — we refine it into revenue-grade intelligence.
What This Means for Your Revenue Team
80% Less Time Wasted
Your SDRs stop burning hours on bounced emails and disconnected numbers. They spend time actually talking to prospects.
2-3x Higher Connect Rates
When your team dials or emails, people actually respond because the contact information is current and accurate.
Near-Total Market Coverage
Stop missing 40% of your addressable market. Reach 90%+ of your target accounts with verified contacts.
Eliminate Vendor Bloat
Cancel 4 data subscriptions. Keep one provider + Fairway. Same results, fraction of the cost and complexity.
Stop Collecting Contacts. Start Connecting with People.
Here's what separates winning revenue teams from everyone else: they talk to the right people at the right time with the right message. Everything else is just infrastructure.
Bad data isn't just an inconvenience — it's a competitive disadvantage. While your team is chasing ghosts and bouncing emails, your competitors with better data are already in conversations, building relationships, and closing deals.
Fairway turns messy vendor data into precise, revenue-grade intelligence. We give you the infrastructure advantage that lets your team focus on what actually matters: connecting with people and driving revenue.
Ready to Transform Your Data Strategy?
1
Choose Your Provider
Keep using your existing data source or switch to any major provider — Apollo, ZoomInfo, Lusha, whatever fits your needs.
2
Add Fairway Precision
Connect your data feed to our Precision Engine and watch as raw contacts transform into verified, enriched intelligence.
3
Drive Revenue
Deploy activation-ready contacts to your team and experience 2-3x higher connect rates and dramatically better pipeline conversion.
Most revenue leaders see measurable improvement within the first week. Higher email deliverability. Better phone connect rates. Fewer wasted touches. More conversations that matter.
The Fairway Advantage
Turn Your Data Into Your Competitive Weapon
Stop accepting 60% coverage and 70% accuracy as "good enough." Stop paying for five vendors when one refined source delivers better results.
Fairway's Precision Engine transforms any data source into activation-ready intelligence your team can trust. 93-95% accuracy. 90%+ coverage. Continuous validation.
Your competitors are already connecting while you're still collecting. It's time to close that gap.