LLM Visibility Audit
See what the bots see. Instantly assess how visible your site is to GPT-4, Claude, Perplexity, and Bing Chat.
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Why LLM Visibility Matters
The Store Analogy
Imagine walking into a store to buy a birthday gift. You know the kind of item you're looking for — but the shelves are a mess. Some products have no labels. Others are still in boxes. Some are sitting in the back room, never even put on display.
What do you do? You walk past them — even if one of them is exactly what you need.
That's how AI-powered tools like GPT-4, Claude, Bing Chat, and Perplexity experience your website. They're the shopper. Your content is the product. And LLM Visibility is the difference between your page sitting on the shelf with a clear tag — or collecting dust in the back.
The Three Pillars of AI Visibility
The LLM Visibility Audit helps make sure your site is ready for AI discovery. Each pillar represents a critical step in ensuring your content reaches AI-powered search tools and language models.
Findable
Your content must be indexed, organized, and visible to AI crawlers. Without proper indexing signals, even your best content remains invisible to language models.
  • Properly indexed pages
  • Clear site structure
  • Accessible to AI bots
Understandable
AI needs structured metadata and semantic clarity to comprehend your content. Clean headers, schema markup, and logical organization help bots parse your message.
  • Semantic HTML structure
  • Rich metadata tags
  • Clear content hierarchy
Recommendable
Your content must be optimized for retrieval and citation. When AI generates answers, properly structured content gets pulled into responses and recommendations.
  • Schema-enhanced pages
  • Answer-style formatting
  • Trust signals present
Each section that follows reflects a different step in the visibility journey — from shelf placement to label clarity to trusted packaging. Explore them to see how well your site is actually stocked for AI discovery.
Indexing Signals: Making Your Content Discoverable
IndexNow: Real-Time Content Updates
Do you notify search engines or AI indexing tools when your content changes? Indexing tools like Bing Chat, GPT-4, and Claude prioritize fresh, structured, and updated content — but only if you tell them when something changes.
If you're not submitting updates, your content could sit unnoticed for days or weeks, missing critical opportunities for AI discovery.
IndexNow helps fix this:
IndexNow lets you instantly notify participating engines every time a page is published, updated, or deleted — skipping the crawl delay entirely.

Key Mechanism
IndexNow API Key .txt File
  • Proves domain ownership
  • Named after your key
  • Contains the key as content
  • Required to activate IndexNow
Think of it as your membership card while robots.txt serves as the rules of entry.
Essential Site Infrastructure
01
Sitemap.xml
Your sitemap is a directory of your content — a file that lists every page, blog post, product, or resource you want crawled and indexed. Just having a sitemap isn't enough. If it's not referenced in key places, bots won't know it exists.
02
robots.txt
Your robots.txt file is the first thing crawlers and AI bots check when visiting your site. It tells them what they're allowed to crawl, what they should avoid, and where to find your sitemap.
03
IndexNow Key Setup
Before you can use IndexNow to submit URL updates, you need to prove ownership of your domain by creating a .txt file named after your API key at the root of your site.
Best Practices for Site Infrastructure
Sitemap Strategy
  • Add to robots.txt: Sitemap: https://yourdomain.com/sitemap.xml
  • Submit to Google, Bing, and IndexNow
  • Update automatically with new content
robots.txt Setup
  • Host at https://yourdomain.com/robots.txt
  • Use clear allow/disallow rules
  • Reference sitemap explicitly
  • Allow AI bots: GPTBot, ClaudeBot, BingBot, CCBot
Crawl & Access Health
Can Bots Actually Reach Your Best Content?
You may think your content is "live," but bots often can't reach it because of robots.txt blocks, noindex tags, broken links, or JavaScript-rendered content that's invisible to crawlers. If your best pages can't be accessed, they can't be included in AI answers — or even traditional search results.
Crawlability Check
Are your high-value pages open to search and AI indexing bots? Crawlability is step one. No crawl = no context = no citation.
Canonical Alignment
Do bots know which version of your page to trust? Your site must clearly indicate what's allowed to be crawled and which version is the official one.
Access Verification
Even pages with clean content won't rank or be summarized if they're hidden behind crawling issues. AI can't use what it can't access.
Common Access Blockers
  • robots.txt restrictions blocking AI crawlers
  • noindex meta tags preventing indexing
  • Broken internal and external links
  • JavaScript-dependent content invisible to bots
  • Slow page load times causing timeouts
  • Authentication walls without proper exceptions

Pro Tip: When your canonical and robots strategies are aligned, you control what gets remembered, summarized, and cited by AI systems.
Semantic Structure & Content Clarity
Building AI-Readable Content Architecture
LLMs don't scroll — they scan your HTML. Your content needs to be structured like an outline, with headings that clearly explain each section's purpose. Bots like GPTBot and ClaudeBot read from your code, not your design.
1
Semantic Structure
Use clean, logical headers (h1, h2, h3) to create clear topic segmentation. AI models use headings to determine hierarchy of ideas and content relationships.
2
Language Clarity
Write for summarization, not just search. Use short sentences, clear structure, and answer-style phrasing. Avoid keyword stuffing or unnatural sentence structures.
3
AI Summary Tags
Include AI-specific tags like data-ai-summary to give bots a clear label for your page. Write summaries like an LLM answer, not a tagline.
Semantic Best Practices
  • One h1 per page — clear and audience-specific
  • Use nested headings in order: h2, h3, etc.
  • Avoid skipping levels (don't go from h2 to h5)
  • Make headings descriptive, not decorative
Writing for AI
  • Use plain, human-readable explanations
  • Write in conversational, answer-style format
  • Focus on clarity and answerability
  • Test: paste summaries into GPT for validation
"Clear, answer-style writing makes it easier to extract useful insights. Conversational tone with direct value to the user means you're more likely to be retrieved by AI systems."
Open Graph & Visual Previews
Control Your AI Representation
Open Graph tags like og:title, og:description, and og:image define how your content appears in Bing Chat previews, Perplexity cards, GPT-generated link summaries, and social media posts.
If they're missing, broken, or duplicated, AI tools generate their own representations — and the result is usually generic or off-brand. Open Graph is now used far beyond social media and shapes how your brand appears in AI-generated UI such as cards, summaries, and quotes.
Essential Open Graph Elements
og:title
Headline-style, audience-aware title that appears in preview cards and AI summaries
og:description
Clear outcome or value statement that explains what users will gain from your page
og:image
Branded visual (800x418px) that represents your content — not just a logo

Testing Your Previews
Run preview tests regularly using these tools:
  • Bing or Perplexity preview tools
Avoid repeating your title in the description — use the space to provide additional context and value.
Structured Data & Schema Mastery
Making Your Content Machine-Readable
Structured data in JSON-LD format helps AI and search engines understand what a page is — not just what it says. Schema types like Product, Service, FAQ, Organization, and HowTo tell LLMs what function your content serves, which is essential for citation, summarization, and trust.
1
Schema Coverage
Use specific schema types across your key pages. Tag your home page with Organization, solutions with Product or Service, and add FAQ and HowTo schema wherever helpful.
2
Schema-Content Alignment
Ensure your schema types, properties, and values align with your real page content. Match schema name, description, and mainEntity to visible content on the page.
3
Schema Clarity & Validity
Write schema values in plain, descriptive language. Don't use product codes as names — say what it is. Treat schema like a secondary summary layer.
4
Retrievability Testing
Test whether LLMs are seeing, citing, or using your structured data. Run prompts in GPT/Claude to see if schema plays a role in how answers are constructed.
Why Schema Matters for AI
Schema is now part of AI comprehension, not just SEO. GPT-4, Claude, Bing Chat, and Perplexity all ingest structured data to understand context and relationships.
The more specific and accurate your schema, the more useful your content becomes in answers and context windows. LLMs expect structured data to confirm what's in the visible content.

Common Schema Types
  • Organization: Company info
  • Product/Service: Offerings
  • FAQ: Questions & answers
  • HowTo: Step-by-step guides
  • Article: Blog posts & content
Use Schema.org or Google's Structured Data Tool to validate.
Start Your LLM Visibility Journey
Ready to See What AI Sees?
The LLM Visibility Audit provides a comprehensive assessment of how visible your site is to GPT-4, Claude, Perplexity, and Bing Chat. We analyze your indexing signals, crawl health, semantic structure, schema implementation, and retrieval optimization.
Each audit includes actionable recommendations to improve your AI discoverability, from fixing technical blockers to optimizing your content for LLM summarization and citation.
Don't let your best content collect dust in the back room. Make sure AI-powered tools can find, understand, and recommend your pages.
4
Major AI Platforms
We test visibility across GPT-4, Claude, Perplexity, and Bing Chat
50+
Data Points Analyzed
Comprehensive audit covering indexing, structure, schema, and retrieval
90%
Sites Need Optimization
Most websites have significant AI visibility gaps that can be fixed
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