Person-Level Reveal: Turning Interest Into Identity (Responsibly)
Discover how Fairway bridges the gap between company-level analytics and verified individual contacts—ethically, accurately, and transparently. We're pulling back the curtain on B2B identity resolution done right.
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The Big Question: Who's Actually Behind the Visit?
The Skeptic's View
Company-level tracking is table stakes. We already know which businesses visit our site. But can we really identify the actual people—their names, titles, even email addresses—behind those visits?
Is this real intelligence, or just another vendor making inflated promises? And if it is real, how do you do it without crossing ethical or legal lines?
The Honest Answer
It's real—but the responsible version looks completely different from the scary kind. Fairway's Person-Level Reveal connects company traffic to verified professional identities through a licensed network of consent-based data providers.
No secret databases. No black boxes. Just smart orchestration of trusted identity data that's been vetted for years. Let's walk through exactly how it works.
Step 1: The Same Privacy-Safe Foundation You Trust
01
Capture Non-PII Data Only
Everything starts with the Fairway Site Analytics pixel, capturing only non-personal information: IP range, URL path, timestamp, and session ID. Nothing invasive, nothing personally identifiable.
02
Hash and Encrypt
Before any data leaves our environment, session IDs are hashed and encrypted using industry-standard algorithms. Only secure, anonymous tokens are transmitted downstream.
03
Maintain Security
Your visitors' privacy is protected from the very first interaction. The foundation is built on security and anonymization—not surveillance.

Privacy First: Every technical decision prioritizes visitor anonymity and data security. We can't compromise on what matters most.
Step 2: The Identity-Data Ecosystem (Not a Secret Database)
Where Person-Level Data Really Comes From
Here's the truth: Fairway doesn't own some proprietary identity database. Instead, we orchestrate a mature ecosystem of licensed, opt-in identity datasets that's been developing for over a decade.
Think of it as the infrastructure of professional identity on the web—multiple verified sources working together to create a complete, compliant picture.
Professional Networks
Publicly available business profile data compiled from professional networking platforms and directories
Publisher Graphs
Opt-in cookies and authenticated login events from B2B publishers and ad networks
Corporate Registries
Verified corporate email domains and organizational hierarchies from business registries
Consent Cooperatives
User-permissioned professional activity data where individuals explicitly opt in to B2B marketing
The Magic Is in the Orchestration
"Fairway's value isn't the data itself—it's how we curate and stitch together multiple verified inputs, scoring for confidence and returning only what's relevant and compliant."
Multiple Sources
Licensed identity datasets from trusted providers
Smart Matching
Sophisticated stitching algorithms verify consistency
Verified Output
Only compliant, high-confidence matches returned
No single data source can do everything on its own. Our licensed partners have spent years vetting, validating, and stitching these graphs together—ensuring every data point in the chain is consented, contracted, and governed.
Step 3: Consent-Based Identity Matching in Action
Query for Deterministic Match
The identity partner queries its graph using the hashed session ID, looking for confirmed opt-in profiles with matching corporate domains
Return Professional Metadata
If a match exists, the system returns verified business information—never raw personal data
Score and Tag
Every match includes a confidence score and consent documentation showing permission source and date
What Gets Returned
  • Professional name and job title
  • Business email domain (corporate only)
  • Department or functional area
  • Company name and location
  • LinkedIn URL (if publicly permitted)
What Never Gets Shared
  • Personal email addresses
  • Home addresses or phone numbers
  • Consumer-level identifiers
  • Unverified or scraped data
  • Information without documented consent

Audit Trail Included: Every record carries complete provenance documentation. If compliance or legal asks where a contact originated, you have the proof.
Step 4: Verification, Filtering & Compliance Governance
Before any identity data reaches your systems, it passes through multiple layers of verification and compliance filtering. This isn't optional—it's built into the process.
1
Deliverability Verification
Email addresses are checked against corporate mail servers to confirm they're active and properly configured
2
Suppression Filtering
Global opt-outs, do-not-mail registries, and regional suppression lists automatically remove ineligible contacts
3
Compliance Tagging
Every record is tagged with its jurisdictional legal basis—GDPR, CCPA, or other applicable frameworks
4
Cleanroom Processing
All verification happens in a closed, contract-governed environment between Fairway and identity partners
No unverified data ever touches your CRM. No exceptions.
Step 5: From Records to Revenue-Driving Insights
See Who's Really Engaging
Verified contacts flow directly into your Fairway analytics dashboard alongside company-level data. Now marketing and sales teams gain unprecedented visibility into the human side of intent.
You're no longer guessing who's reading your content or which roles are doing research. You know—with confidence and compliance built in.
Role-Level Visibility
See which specific job titles and functions are engaging—IT Directors, Procurement Managers, C-suite executives
Content Attribution
Understand exactly which white papers, case studies, or product pages attracted each decision-maker
Engagement Frequency
Track return visits and progressive engagement patterns that signal purchase intent
Buying Cycle Position
Map contacts to specific stages in the buyer journey for perfectly timed outreach
The Guardrails That Make It Work
Precision through permission—that's our philosophy. We'd rather match fewer records and know every one is compliant than inflate numbers with questionable sources.
100%
Audit-Ready
Every contact includes complete provenance documentation
0
Personal Identifiers
We never process consumer-level data or home contact information
3
Verification Layers
Multiple quality and compliance checks before activation
Why This Changes Everything for B2B Marketing
The Intent Gap, Closed
Company-level reveal tells you which businesses are interested. Person-level reveal tells you which specific people are actually engaging.
That means you can hand sales verified, contact-level leads that already meet compliance standards—dramatically shortening the time between web engagement and pipeline opportunity.
ROI You Can Report with Confidence
Because every record is audit-backed and consent-verified, marketing teams can finally report attribution and ROI without asterisks or caveats.
No more hedging. No more "we think this might be working." Just clean data, clear results, and defensible metrics.
"The future of identity isn't new data—it's smarter governance of trusted data."
From Accounts to Individuals
Evolution from anonymous sessions to verified decision-makers, all processed through a privacy-first lens
Powered by Permission
Licensed, consent-based identity networks curated for compliance, accuracy, and explainability
Built for the Long Term
Sustainable B2B intelligence that gets stronger as privacy regulations evolve