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Developer Intent Hub
Transform global developer activity into actionable go-to-market intelligence
The Market Intelligence Platform Built for Modern B2B Tech
The Developer Intent Hub is Fairway's groundbreaking market-intelligence platform that transforms global developer activity into precise go-to-market insights. We've created the world's first system designed to translate technical signals into commercial opportunity—revealing where companies are modernizing their technology stacks, what solutions they're actively investing in, and which vendors are positioned to win.
This isn't another intent data feed showing anonymous content downloads. This is real-time intelligence from the engineering trenches, where procurement decisions are shaped months before RFPs hit procurement's desk. We connect the dots between what's being built in production and what's about to be bought at scale.
Why Developer Intent Changes Everything
Traditional Intent Data
Shows what people are reading
  • Content downloads
  • Website visits
  • Webinar attendance
  • Late-stage signals only
Developer Intent Data
Reveals what organizations are doing
  • Active code deployments
  • Technology integrations
  • Production implementations
  • Early-stage opportunity signals
As enterprise technology stacks evolve toward open ecosystems—spanning cloud infrastructure, artificial intelligence, data platforms, and security frameworks—thousands of public developer actions occur daily. These technical activities quietly signal critical business events: budget reallocation, strategic partnerships forming, and procurement readiness accelerating. Until now, this goldmine of market intelligence remained invisible to marketing and revenue teams. The Developer Intent Hub fundamentally changes that equation.
Continuous Monitoring Across Developer Ecosystems
The Hub operates 24/7, tracking open developer ecosystems including GitHub repositories, container registries, cloud infrastructure projects, package managers, and collaborative coding platforms. Our proprietary algorithms identify precise moments when engineering teams signal commercial intent through their technical activities.
Adoption & Maturity Signals
Detect when teams adopt new technologies or expand existing implementations—indicating growing investment and infrastructure scaling needs
Problem & Pain Signals
Identify integration challenges, performance bottlenecks, and technical debt—revealing urgent needs for solutions and support services
Partnership & Co-build Signals
Uncover cross-vendor collaborations and ecosystem integrations—exposing alliance opportunities and competitive positioning shifts
From Raw Signal to Revenue Intelligence
Every developer action captured by the Hub flows through our sophisticated four-layer processing engine, transforming technical noise into sales-ready insights.
Signal Layer
Ingests and classifies developer activity across open ecosystems—commits, merges, deployments, and integrations
Translation Layer
Our Code to Conversation™ engine converts technical actions into clear business context that revenue teams understand
Ecosystem Layer
Maps relationships between tools, frameworks, and vendors to reveal who benefits when specific activity occurs
Activation Layer
Packages insights into ABM-ready, SDR-ready formats for seamless CRM integration and immediate sales activation
The Untapped Market Opportunity
Global developer activity represents the earliest, most objective indicator of digital transformation spending. Every commit, merge request, and integration project initiates a downstream cascade of tool purchases, professional services contracts, and infrastructure investments.
Consider the commercial ripple effects: A company scaling Apache Airflow data pipelines creates immediate opportunity for data observability platforms, workflow automation vendors, and cloud infrastructure providers. Teams implementing LangChain or vector databases signal imminent spending on GPU capacity, AI infrastructure, and enterprise security solutions. Enterprises standardizing dbt or Kubernetes open new requirements for governance platforms, compliance tools, and analytics solutions.
Across millions of organizations worldwide, these technical ripples forecast billions in software and service opportunity—appearing months before traditional buying signals surface in your CRM.
The Developer Intent Hub makes that transformative insight measurable, searchable, and sales-ready.
Built for Revenue Teams Across the Ecosystem
Technology Vendors
Identify where your category is actively growing, which accounts are moving fastest, and the precise language to use in outreach campaigns
Investors & Analysts
Understand where ecosystems are forming, which tools are gaining real adoption, and where adjacent market opportunities are emerging
Enterprise Marketers
Prioritize campaigns and content around actual adoption trends instead of outdated firmographics and generic demographic data
Sales Teams
Receive plain-English insights on why each account matters—the problems they're solving, and the optimal timing to engage
Measurable Value Across Your Go-to-Market Motion
3-6x
Earlier Detection
Identify market motion months before mainstream intent data providers capture buying signals
45%
Higher Relevance
Improvement in message resonance using real ecosystem behavior to guide segmentation and positioning
360°
Ecosystem Visibility
See opportunity not just for your product, but across your entire partner network and adjacent categories
Proof of Momentum at Scale
Quantify growth trajectories or emerging pain trends across technologies to guide product investment, competitive positioning, and market expansion strategies. Our customers use Developer Intent Hub data to validate market timing, prioritize feature roadmaps, and identify whitespace opportunities before competitors recognize them.
A New Lens on B2B Technology Markets
The Developer Intent Hub transcends traditional data products—it's a fundamentally new way to understand technology demand, ecosystem dynamics, and market timing. By translating engineering activity into commercial insight, Fairway provides revenue teams with unprecedented early-access visibility into where innovation transforms into enterprise procurement.
01
Engineering Teams Build
Developers integrate new technologies, solve technical challenges, and modernize infrastructure stacks
02
Signals Are Captured
Our platform monitors, classifies, and contextualizes millions of technical actions across open ecosystems
03
Intelligence Is Translated
Code to Conversation™ transforms developer activity into revenue-team-ready business insights
04
Opportunities Are Activated
Sales and marketing teams engage accounts with perfect timing and precise messaging

The Developer Intent Hub serves as the connective tissue between the builders shaping the next wave of enterprise technology and the companies positioned to serve them. It's where technical reality meets commercial opportunity.
From Code to Conversation. From Activity to Opportunity.
Ready to See Your Market Differently?
Join the technology vendors, investors, and enterprise teams already leveraging developer intent to identify opportunities earlier, engage accounts with precision, and win deals faster than ever before.
The future of B2B technology intelligence isn't about tracking what prospects read—it's about understanding what they're building. That future starts with the Developer Intent Hub.
Fairway Developer Intent Hub — Transforming global developer activity into your competitive advantage.