What Is ZoomInfo?
Your Complete Go-to-Market Content Library
Explore comprehensive resources designed to accelerate pipeline growth, enhance account engagement, and drive revenue through integrated marketing and sales solutions tailored for B2B organizations.
Guide: Building Your GTM Strategy
Learn the essentials of crafting a robust Go-to-Market strategy from ideation to execution.
Webinar: Boost Sales with Content
Discover how targeted content can significantly impact your sales cycle and revenue growth.
Template: B2B Marketing Plan
Download our customizable template to streamline your B2B marketing planning process.
Account-Based Marketing Solutions
Target High-Value Accounts with Precision
Our ABM solutions help you identify, engage, and convert your most valuable accounts through personalized campaigns and multi-touch strategies. We combine intent data, account intelligence, and orchestrated outreach to drive meaningful conversations with decision-makers.
From account selection to engagement tracking, our comprehensive ABM framework ensures your marketing and sales teams work in perfect alignment to close deals faster and maximize account lifetime value.
Account Intelligence
Deep insights into buying committees, firmographics, and engagement patterns
Multi-Channel Orchestration
Coordinated campaigns across email, social, display, and direct mail
Performance Analytics
Real-time tracking of account engagement and pipeline velocity
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ABM Playbook
Download our guide to building a winning Account-Based Marketing strategy.
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Case Study: TechCo
Discover how TechCo boosted pipeline by 30% with our ABM solutions.
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Webinar: Intent Data
Watch our on-demand webinar on leveraging intent data for ABM success.
Demand Creation & Content Syndication
Generate Quality Leads Through Strategic Content Distribution
Our demand creation engine places your thought leadership content in front of active buyers across premium B2B media networks. We syndicate whitepapers, case studies, webinars, and reports to highly targeted audiences who are researching solutions in your category right now.
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Audience Targeting
Precise firmographic, technographic, and intent-based segmentation to reach your ideal customer profile
02
Content Promotion
Distribution across 50+ premium publisher networks with guaranteed engagement metrics
03
Lead Delivery
BANT-qualified leads delivered with full contact details and engagement history
04
Performance Optimization
Continuous campaign refinement based on conversion data and engagement analytics
Average CPL Reduction
45% lower cost per lead compared to traditional digital advertising
Lead Quality Score
78% of syndicated leads engage with sales within 30 days
Content Reach
Access to 125M+ validated B2B professionals globally
Related Resources
Advanced Content Strategy
Develop compelling content strategies that resonate with your target audience and drive conversions.
B2B Lead Nurturing Tactics
Learn effective techniques to nurture qualified leads through the sales funnel and accelerate deal closures.
Salesforce-Convertr Integration Guide
Master seamless data synchronization between Salesforce and Convertr to maximize lead conversion and streamline your sales workflow.
Appointment Setting Solutions
Outbound Appointment Setting
Our experienced SDR teams execute multi-touch outreach campaigns to book qualified meetings with decision-makers at your target accounts.
Inbound Lead Qualification
We nurture and qualify your marketing leads, ensuring only sales-ready prospects reach your AE team's calendar.
Account-Based Outreach
Coordinated, personalized campaigns targeting specific accounts with customized messaging and persistence.
Accelerate Your Sales Pipeline with Qualified Meetings
Our appointment setting services bridge the gap between marketing and sales, delivering confirmed meetings with decision-makers who have genuine interest and budget authority. Each campaign is tailored to your ICP, value proposition, and sales process, ensuring seamless handoffs and high show rates.
We manage the entire process from list development and messaging creation to objection handling and calendar coordination. Our teams integrate with your CRM, follow your qualification criteria, and provide detailed intelligence on each prospect before the meeting.
87%
Average Show Rate
Industry-leading meeting attendance from qualified prospects
3.2x
Pipeline Acceleration
Faster movement from first touch to closed-won opportunity
24
Average Days to Meeting
Rapid campaign launch to booked appointment timeline
Additional Resources
Guide to Effective Outreach
Learn the best practices for multi-touch campaigns that secure more meetings.
CRM Integration Best Practices
Optimize your sales process with seamless CRM synchronization and data flow.
Case Study: Q3 Sales Growth
Discover how our solutions helped a client boost their pipeline by 20% in one quarter.
Webinar: Maximizing SDR Performance
Join our experts to unlock strategies for improving your Sales Development Representative team's results.
Discover appointment setting services →
Digital Display & Intent Data Solutions
Digital Display Advertising
Deploy account-based display campaigns that follow your target accounts across the web. Our programmatic platform delivers personalized creative to buying committee members at the exact moment they're researching solutions, keeping your brand top-of-mind throughout the buyer journey.
We leverage contextual targeting, lookalike modeling, and retargeting strategies to maximize impression efficiency and drive qualified traffic to your conversion assets. Real-time campaign optimization ensures your budget focuses on the accounts showing the strongest engagement signals.
Guide to Programmatic Advertising
Master the art of automated ad buying with our comprehensive guide.
Advanced Targeting Strategies
Learn how to reach your ideal audience with precision and efficiency.
Display Campaign Optimization
Maximize your ROI with data-driven optimization techniques and best practices.
Developer Intent Data
Unlock unprecedented visibility into developer behavior and technology adoption patterns. Our developer intent data reveals which companies are researching, evaluating, and implementing specific technologies, frameworks, and tools—giving you early signals of buying intent for dev-focused products.
Track code repository activity, stack overflow engagement, documentation downloads, and open-source contributions to identify prospects in active buying cycles. Perfect for developer tools, cloud infrastructure, API platforms, and technical services targeting engineering teams.
Account-Level Targeting
Reach specific companies and buying committees with precision
Intent Signal Detection
Identify accounts showing active research behavior in your category
Real-Time Activation
Trigger campaigns automatically when intent signals spike
Leveraging Developer Intent
Understand how to use intent signals to drive developer product sales.
Tech Stack Insights Report
Discover the latest trends in developer tools and technologies.
Implementing API Platforms
Best practices for integrating and launching successful API solutions.
Social Intent Data Intelligence
Capture Buying Signals from Social Conversations
Our social intent platform monitors LinkedIn, Twitter, and professional communities to identify prospects actively discussing pain points, evaluating vendors, and signaling purchase readiness. By analyzing millions of social interactions, we surface accounts entering buying cycles before they appear in traditional intent data.
Social signals provide unique insights into individual stakeholder interests, organizational changes, and emerging priorities. We track job changes, company announcements, conference attendance, content engagement, and peer recommendations to build comprehensive buying committee intelligence.
Signal Collection
Monitor social platforms for relevant conversations and engagement
Intent Classification
AI-powered analysis identifies genuine buying intent vs. casual interest
Alert Delivery
Real-time notifications when target accounts show intent spikes
Campaign Activation
Trigger personalized outreach based on specific social signals
What We Track
  • Executive job changes and promotions
  • Technology stack mentions and pain points
  • Competitor evaluation discussions
  • Budget allocation announcements
  • Conference attendance and speaking engagements
  • Content downloads and thought leadership engagement
Integration Capabilities
  • Native CRM enrichment (Salesforce, HubSpot, Dynamics)
  • Marketing automation platform feeds
  • Sales engagement tool integration
  • Custom API for proprietary systems
  • BI tool connectivity for analytics
Deep Dive: Social Listening
Understand how social listening uncovers hidden buying signals and market trends.
Integrating Social Intent with Your CRM
Learn best practices for seamless data flow and maximizing sales efficiency.
Programmatic Search Engines (PSE)
Discover how Fairway has built 200+ PSE's and explore if partnering with them could fuel your data strategy!
Learn about social intent monitoring →
Financial Intent Data Intelligence
Uncover Early Buying Signals from Financial Data
Our financial intent platform continuously monitors public and private financial data sources, including funding announcements, earnings calls, budget allocations, investment activities, and financial health indicators. This allows us to identify companies signaling imminent buying readiness, giving you a significant advantage in sales and marketing.
By analyzing financial stability, growth phases, and strategic investments, we provide a deep understanding of your target accounts' priorities. This intelligence helps you tailor your approach, offering solutions that directly address their financial circumstances and strategic goals.
Signal Identification
Track key financial events like funding rounds, earnings, and budget releases.
Data Aggregation
Collect and cross-reference financial news, reports, and public filings.
Intent Scoring
AI-driven analysis quantifies buying intent from financial activity.
Strategic Activation
Integrate insights for timely, targeted sales and marketing outreach.
What We Track
  • New funding rounds and investment activities
  • Quarterly earnings and financial performance
  • Budget allocations and spending trends
  • M&A announcements and strategic partnerships
  • Debt and equity changes, financial health indicators
  • Executive appointments and organizational restructuring
Integration Capabilities
  • Native CRM enrichment (Salesforce, HubSpot, Dynamics)
  • Marketing automation platform feeds
  • Sales engagement tool integration
  • Custom API for proprietary systems
  • BI tool connectivity for analytics
Investor Intelligence: Seeing the Whole Board
Leverage investor data to better understand your ABM accounts
Budget Insights Report
Understand customer spending patterns and budget allocation for smarter targeting.
Financial Signal Playbook
A comprehensive guide on how to act on financial intent signals for maximum impact.
Learn about financial intent monitoring →
Contact Data Verification & Enrichment
Ensure Your Database is Accurate, Complete, and Actionable
Real-Time Verification
Our AI-powered verification engine validates email addresses, phone numbers, and job titles against 200+ data sources in real-time, ensuring every contact record is accurate and deliverable before it enters your system.
Data Enrichment
Append missing fields including direct dials, mobile numbers, org charts, technologies used, company financials, and firmographics. Transform incomplete records into comprehensive account intelligence.
Ongoing Monitoring
Continuous data health monitoring detects job changes, company acquisitions, and contact updates. Automatic alerts keep your team informed when key contacts move or roles change.
Poor data quality costs B2B companies an average of 15-25% of revenue annually through wasted outreach, missed opportunities, and sales inefficiency. Our contact data solutions ensure your teams spend time engaging real prospects, not chasing bounced emails and disconnected numbers.
95%
Email Accuracy Rate
Industry-leading validation precision
78%
Enrichment Match Rate
Successfully append missing contact details
48hr
Job Change Detection
Average time to identify contact updates
Whitepaper: The Cost of Bad Data
Discover how inaccurate data impacts your sales and marketing efforts, and learn strategies to mitigate risks.
Fairway Data Precision Engine Overview
Clay, Lusha, ZoomInfo, Seamless—all the big names will get you about 60% contact coverage, and roughly 30% of that will be wrong. That’s crude data—noisy, inconsistent, and unreliable.
Fairway takes that raw input and refines it into clean, verified intelligence. Our Dynamic Multi-Step Precision Engine validates, corrects, and enriches each record in real time—verifying mobile status, matching names, and filling missing fields like LinkedIn URLs and direct dials.
The result? Over 90% coverage with 93–95% verified accuracy.
You don’t need five data providers. You need one source—and Fairway to make it right.
Webinar: Master Your Contact Data
Join our experts for a deep dive into best practices for maintaining a clean and actionable contact database.
Explore data verification services →
Go-to-Market Consulting & Strategic Services
Expert Guidance to Optimize Your Revenue Engine
Our GTM consulting practice helps B2B organizations design, implement, and scale revenue operations that drive predictable growth. From ICP refinement and market segmentation to tech stack optimization and process design, we provide strategic counsel backed by decades of combined experience.
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GTM Strategy Development
Market analysis, positioning, and comprehensive go-to-market planning
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RevOps Architecture
Process design, tech stack selection, and systems integration
3
Demand Generation Design
Channel strategy, campaign frameworks, and conversion optimization
4
Sales Enablement
Playbook development, training programs, and content creation
Our Consulting Approach
We don't believe in one-size-fits-all frameworks. Every engagement begins with deep discovery into your business model, customer segments, competitive landscape, and current capabilities. We then co-create solutions tailored to your specific growth stage, market dynamics, and organizational structure.
Our consultants have built and scaled revenue engines at high-growth SaaS companies, led marketing at Fortune 500 enterprises, and advised hundreds of B2B organizations. We bring both strategic thinking and tactical execution expertise, ensuring recommendations are practical and implementable.
Average Engagement ROI
Clients see 3.5x return within 12 months through improved pipeline efficiency
Typical Project Duration
8-12 weeks for strategy development, ongoing for implementation support
Industries Served
SaaS, technology services, enterprise software, cybersecurity, and infrastructure
Webinar: Building a Scalable RevOps
Learn best practices for designing and implementing revenue operations that drive predictable growth and efficiency.
Case Study: SaaS Growth Story
Discover how a B2B SaaS company optimized their GTM strategy to achieve 200% year-over-year revenue growth.
Ebook: GTM Playbook Essentials
Download our comprehensive guide to developing a robust go-to-market playbook for your organization.
Schedule a consultation →
Content Creation & LLM Optimization
Content as Code: Engineering-Grade Content Production
Our Content as Code approach treats content creation as a systematic, scalable process. We combine subject matter expertise, editorial excellence, and structured workflows to produce high-performing assets at velocity—whitepapers, case studies, blog posts, video scripts, and more.
Every piece of content is crafted to serve multiple purposes: educating prospects, supporting sales conversations, enabling customer success, and building SEO authority. We develop comprehensive content programs aligned to your buyer journey, ensuring prospects receive the right information at exactly the right time.
Our writers have deep domain expertise across technology, finance, healthcare, and professional services. We don't just write about your products—we understand your customers' business challenges and create content that resonates with technical and executive audiences alike.
Thought Leadership Articles
Executive bylines and industry analysis pieces
Technical Whitepapers
In-depth research and solution architecture guides
Case Studies
Customer success stories with metrics and outcomes
Sales Enablement Content
Battle cards, one-pagers, and pitch decks
Video Scripts
Demo scripts, explainer videos, and webinar content
LLM-Ready Content Optimization
As AI-powered search and assistants reshape how buyers discover solutions, your content must be optimized for large language models. Our LLM optimization service ensures your content is structured, tagged, and formatted for maximum visibility in ChatGPT, Perplexity, Claude, and other AI platforms.
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Content Audit
Analyze existing assets for LLM compatibility
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Schema Implementation
Add structured data markup for machine readability
3
Semantic Enhancement
Optimize language for natural language processing
4
Monitoring & Refinement
Track LLM citations and adjust strategy
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The Future of AI-Powered Content
Explore how LLMs are transforming content strategy and production.
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Crafting High-Performance Whitepapers
Best practices for creating authoritative content that drives leads.
3
SEO in the Age of Generative AI
Adapting your search strategy for optimal visibility with LLMs.
Discover LLM optimization →
Website Visitor Reveal & Custom Software Development
Website Visitor Identification Technology
See exactly which companies visit your website, which pages they view, and how long they engage—even if they don't fill out a form. Our visitor identification platform uses reverse IP lookup and behavioral tracking to de-anonymize your web traffic and reveal high-intent accounts.
Receive daily reports showing company name, industry, employee count, and page-level engagement data for every visitor. Filter by geography, company size, or engagement threshold to prioritize outreach. Integrate directly with your CRM to auto-create leads or enrich existing account records.
Website visitor data transforms your website from a passive asset into an active lead generation engine, surfacing accounts showing research behavior long before they're ready to submit a form. Sales teams gain critical context for outreach, knowing exactly which solutions prospects have researched.
Lead Generation Strategies
Explore effective tactics to identify and capture high-quality leads for your business.
CRM Integration Guide
Seamlessly connect visitor data with your CRM for enhanced lead nurturing and sales processes.
Website Analytics Deep Dive
Understand key metrics and how to interpret visitor behavior for strategic decision-making.
Custom Software Development for GTM Initiatives
When off-the-shelf solutions can't meet your unique go-to-market requirements, our development team builds custom applications tailored to your specific workflows and data needs. From lead routing engines and account scoring models to custom reporting dashboards and integration middleware, we engineer solutions that give you competitive advantage.
Custom Integrations
Connect disparate systems and automate data flows between platforms
Reporting & Analytics
Build custom dashboards and BI solutions for marketing and sales insights
Workflow Automation
Design intelligent automation for lead routing, scoring, and nurturing
API Development
Create custom APIs to extend platform functionality and enable data access
Our development approach emphasizes rapid prototyping, iterative feedback, and scalable architecture. We work in agile sprints, delivering working software every two weeks and adjusting based on your evolving requirements. All custom solutions include documentation, training, and ongoing support.
Agile Development Process
Learn about our iterative approach to building robust and adaptable software solutions.
Benefits of Bespoke Solutions
Discover how tailored software can give your business a significant competitive edge.
Advanced Integration Services
See how we connect complex systems to streamline operations and data flow.